Listen to Align with The Massage Business Mama
Fun. Informative. Professional.
Align with The Massage Business Mama comes to you with a combined 22 plus years experience in the massage biz as entrepreneurs. Providing actionable tips and resources. Beca an off-grid living, quirky, trail-running, massage therapist, esthetician, and yogi offers her business and wellness perspective to you with a highly caffeine-fueled compassionate wit. Ali, your hard-working, driven, creative mom, massage therapist, business owner, lover of friend gatherings, all-time annual family talent show winner, brings her drive and business savvy to every episode.
Meet Your Hosts
Beca Sipe
Beca began her journey as a young widow raising her 4-year-old daughter struggling to put herself through school towards a Business Degree. After a few years of working, parenting, and going to school part-time, overwhelm finally set in, and she decided to shift gears and attend the Boulder College of Massage Therapy. Beca completed BCMT’s 1500 hour Associate Program and was overjoyed to find her path and passion in the Massage Profession. Beca has been practicing professionally since 2008. She has primarily spent her time in the Spa Environment, practicing massage, managing, and educating, as well as always maintaining a vibrant, multi-modality private practice. Being someone who has always felt the need to grow and challenge herself in 2015, she became a licensed Esthetician. She also completed her first Yoga Teacher Training in 2015 and completed her second YTT in 2017. Her multidisciplinary continuing education efforts throughout the years have been extensive and wide-ranging, touching on topics such as Anatomical Analysis, Technique Driven Study, Energy work, Marketing Strategies, and Financial Administration. Beca is passionate about all things Wellness from her internal environment to her external environment. This passion is channeled into her newest adventure of part-time off-grid living in Idaho with her husband Brett, kiddo Bayne, and giant golden retriever Charlie. “When I let go of what I am I become what I might be” These words of Lao Tzu are a directing force for Beca, guiding her steps into what is next to come.
Ali Boehm
Ali got into bodywork at a young age. Her mother employed child labor in the form of massage as a bribe in exchange for a delayed bedtime. She was a night owl and decided this was not a bad gig. Years later, after getting a degree in art (right brain for the win!) and a minor in business (left brain for the win!), with memories of this exploitation, she went forth and tackled massage school at The Boulder College of Massage Therapy.Coming from a long line of entrepreneurs, it was inevitable that she would one day end up working for herself. This entrepreneurial journey started in 2008 when she began renting space by the hour from an existing massage practice. While building her practice, she supplemented her income by working at several spas around her town, Steamboat Springs, Colorado. In 2016 she experienced the single most amazing thing ever – giving birth to her baby boy. She was changed. When she was about to head back to work, a work she loved, a work that had defined her for years, she was scared. Scared to leave her son, scared to see if she could still be the kind of therapist she was before becoming a mother, scared to navigate being a mother, wife, therapist, and employer.Thus, The Massage Business Mama was born. A place where other massage entrepreneurs could find resources for going back to work after having a child. A few years later, she was thrilled when Beca jumped onboard her idea to co-host a massage podcast! She hopes you enjoy the show!
Episodes
Fresh Out Of Massage School, Kids and Careers, Podcast, Running A Massage Therapy Practice
Podcast Episode 053: Help! I Can’t Work, When Life Disables You as a Massage Therapist
In this Post: In our latest podcast episode, we discuss tips for when life disables you as a massage therapist. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 053: Help! I Can’t Work, When Life Disables You as a Massage Therapist Episode Description: In this episode of “Align with The Massage Business Mama,” hosts Ali and Beca dive into the challenges faced by massage therapists when life throws unexpected curveballs, making it difficult or impossible to work. Whether it’s planned events like pregnancy or surgeries, or sudden incidents like injuries, they discuss how to navigate these tough times
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 052: Empowered Practitioner —a safety workshop for massage therapists
In this Post: In our latest podcast episode, we unveiled a workshop designed exclusively for massage therapists – “Empowered Practitioner — a safety workshop for massage therapists. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 052: Empowered Practitioner —a safety workshop for massage therapists This episode aims to empower massage therapists with essential skills and knowledge. A journey into the world of safety, resilience, and professional growth. Have you ever; These situations highlight the real challenges you may face as a massage therapists. Which is why every year, when I had staff, I hosted an in person self-defense
Podcast Episode 051: The Neuroscience of Stress with Charlotte Roden
In this Post: Welcome to Episode 051: The Neuroscience of Stress with Charlotte Roden. In today’s episode, we’re delving deep into the fascinating world of stress and how understanding the neuroscience behind it can empower us to manage it effectively. We’re joined by Charlotte Roden, an expert in stress management with a background in finance, neuroscience, psychology, and naturopathic health. Charlotte’s mission is to help people proactively manage stress, enabling them to thrive amidst life’s demands. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 051: The Neuroscience of Stress with Charlotte Roden Meet Charlotte: Charlotte Roden, founder of
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 050: Show Up & Shine on Social Media with Stacey Hagen
In this Post: We’re back with another insightful episode that’s sure to light up your entrepreneurial journey. In our latest episode, “050: Show Up & Shine on Social Media with Stacey Hagen,” we had the pleasure of hosting the incredible Stacey Hagen, a seasoned marketing and visibility coach for purpose-driven coaches, healers, and holistic business owners. If you’re looking to share your gifts with the world and make a positive impact, this episode is a must-listen! ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 050: Show Up & Shine on Social Media with Stacey Hagen Meet Stacey Hagen:
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 049: Diversifying Your Income with Soul Care Coaching with Christine Boye
In this post: In this episode of “Align with The Massage Business Mama,” we discuss one way of diversifying your income with soul care coaching! ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 049: Diversifying Your Income with Soul Care Coaching with Christine Boye In the latest episode of “Align with The Massage Business Mama,” we are joined by Christine Boye to discuss diversifying by becoming a “soul care coach” – yes, you heard us correctly, that’s soul care, not self-care. Alongside her soul care work, Christine Boye is also a doula, cancer survivor, and podcast host. We explore
Fresh Out Of Massage School, Kids and Careers, Podcast, Running A Massage Therapy Practice
Podcast Episode 048: Taking Care of Your Mental Health is Cool
In this post: In this episode of “Align with The Massage Business Mama,” we discuss a topic near and dear to our hearts, the idea that taking care of your mental health is cool! ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 048: Taking Care of Your Mental Health is Cool In this episode of “Align with The Massage Business Mama,” we aim to break the stigma around mental health and encourage open conversations about our emotional well-being. It’s easy to neglect our mental health in today’s fast-paced world! We get caught up in the cycle of trying to
A Village of Resources, Book Reviews, Fresh Out Of Massage School, Kids and Careers, Podcast, Running A Massage Therapy Practice
Podcast Episode 047: Money Mindset for Massage Therapists
In this post: In this episode of “Align with The Massage Business Mama,” we are joined by Christine Walsh to discuss money mindset for massage therapists. Christine, a money mindset strategist, mentor, and speaker, using her 25+ years of experience in finance and accounting to help visionary businesswomen master their inner money game. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 047: Money Mindset for Massage Therapists Having a scarcity mindset or “Starving Healer Syndrome” unfortunately describes an awful lot of us in the healing professions. We operate from the belief (often unconscious) that we don’t deserve to become
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 046: When Is It Appropriate To Discount Your Massage Services
In this post: In the latest episode of “Align with The Massage Business Mama,” we discuss when is it appropriate to discount your massage services. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 046: When Is It Appropriate To Discount Your Massage Services Some believe that massage therapists should never discount. And we get that! There is far too much undervaluation going on in the massage industry. But here at Align with The Massage Business Mama, we believe there are times when it is appropriate! NOT all the time, but certainly at times. In our most recent episode, we
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 045: Firing A Massage Client
In this post: In the latest episode of “Align with The Massage Business Mama,” we talk about the difficult task of firing a massage client. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 045: Firing a Massage Client In Ali’s most recent masterclass, Building A Massage Business From The Ground Up: How to Grow from $0-$10,000/Month Without Killing Yourself or Selling Your Soul, she told students if they walked away with one thing from the class, she wanted it to be the knowledge that they have the power to fire a client. It’s that important!!! And so, we thought we’d
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski
In this post: In the latest episode of “Align with The Massage Business Mama,” we talk about an often forgotten topic in our industry, retirement planning for massage therapists. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 044: Retirement Planning for Massage Therapists with Sheri Rozeski Us massage therapists are not notoriously known for our financial savvy. Having a scarcity mindset or “Starving Healer Syndrome” unfortunately describes an awful lot of us in the healing professions! We operate from the belief (often unconscious) that we don’t deserve to become wealthy or even financially comfortable from the work we perform.
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 043: Attracting Versus Promoting Your Massage Practice
In this post: In the latest episode of “Align with The Massage Business Mama,” we dig into a unique approach to marketing your practice, attracting versus promoting your massage practice. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 043: ATTRACTING VERSUS PROMOTING YOUR MASSAGE PRACTICE What does a sober living group and massage business marketing have in common? You may just be surprised by the answer! Instead of pushing, pushing to get people through your door, we discuss a better way. We discuss the idea of attraction. How sharing what we are passionate about in life and massage
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 042: Choosing A Legal Entity for Your Massage Business
In this post: Choosing a legal entity for your massage business, is the topic of this episode of “Align with The Massage Business Mama,” we unpack one of the big struggles entrepreneurs experience when starting their business. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 042: Choosing A Legal Entity for Your Massage Business One of the big things that trip people up at the beginning of their massage business is figuring out what legal entity to set up. Whether to be a sole proprietor, partnership, corporation, or LLC. C Corp, S corp, it can be overwhelming initially!
Podcast Episode 041: How Ayurvedic Doshas Can Inform Your Bodywork
In this post: In the latest episode of “Align with The Massage Business Mama,” with guest Kimberly Kubicke, we dig into how Ayurvedic doshas can inform your bodywork. ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 041: How Ayurvedic Doshas Can Inform Your Bodywork Are you familiar with the doshas in Ayurvedic medicine? All unique, and all with their own set of considerations when it comes to bodywork. On this episode of “Align with The Massage Business Mama,” we are joined by Kimberly Kubicke of Indra Holistic to learn a little more about this ancient Indian medicine and
Podcast Episode 040: Changes to Our Podcast
In this post: In the latest episode of “Align with The Massage Business Mama,” we disclose some fun and exciting changes to our podcast. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 040: Changes to Our Podcast Maybe you’ve noticed some changes with our podcast lately. Beca hasn’t been present in as many of the episodes. And no, that isn’t because we are fighting or breaking up the band… In the latest episode, we share some reasons our format has changed. From puppies to mental health to housing, we share what we’ve been up to personally and some
Podcast, Running A Massage Therapy Practice
Podcast Episode 039: Stepping Away From the Session-by-Session Approach
In this post: In the latest episode of “Align with The Massage Business Mama,” Joanna Sapir, a business coach for innovative wellness practitioners, presents an innovative approach to business of stepping away from the session-by-session approach so many of us are accustomed. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 039: Stepping Away From the Session-by-Session Approach In this episode, we are joined by Joanna Sapir to discuss an innovative approach to business. Joanna, a business coach for holistic practitioners, thinks she has cracked the code to help providers create a better product while having more security and
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 038: Email Marketing Part Two: Subject Lines
In this post: In the latest episode of “Align with The Massage Business Mama,” Susan Finn of “Rise Above the Noise” joins us to talk about email marketing and subject lines. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 038: Email Marketing Part Two: Subject Lines I want you to imagine a scenario where you have put all your marketing eggs in one basket – the social media marketing basket. All of your prospecting efforts come through social media, all of your client communication happens through social media, and all of your breaking business news is announced
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 037: Email Marketing Part One: Welcome Sequences
In this post: In the latest episode of “Align with The Massage Business Mama,” Sheila Miller of “Becoming Mighty” joins us to talk about email marketing and welcome sequences. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 037: Email Marketing Part One: Welcome Sequences Email marketing is one of the quickest and easiest ways to grow your massage business. This why we are spending not one but two whole episodes centered around this subject! It’s that important! 99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of
Podcast Episode 036: Healing The Spirit and Balancing The Autonomic Nervous System
In this post: In the latest episode of “Align with The Massage Business Mama,” we are joined by author, guest, and massage therapist Nicole Keane. We talk about her recently released book, “The Tao of the Polyvagal Theory: A five element perspective for a future of healing the spirit and balancing the autonomic nervous system.” A revolutionary approach to healing the body! “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 036: Healing The Spirit and Balancing The Autonomic Nervous System In this episode, we are sans Beca and instead joined by Nicole Keane. Nicole, a long time
Kids and Careers, Mama Interviews, Podcast
Podcast Episode 035: Working While Pregnant As A Massage Therapist
In this post: In the latest episode of “Align with The Massage Business Mama,” Episode 035: Working While Pregnant As A Massage Therapist, we are joined by guest Emily Van Dyke to discuss all things pregnancy. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 035: Working While Pregnant As A Massage Therapist This episode was prompted by a listener who recently found out she was pregnant and was looking for suggestions on how to navigate this journey with a little more ease. Regardless of whether you have been planning a pregnancy for some time or it came
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 034: How To Give A Client-Centered Massage
In this post: These are the show notes for podcast Episode 034: How To Give A Client-Centered Massage of “Align with The Massage Business Mama.” “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 034: HOW TO GIVE A CLIENT-CENTERED MASSAGE This episode was prompted by a “Massage In The Real World” student. Do you struggle with communication? Do loved ones often tell you, “I don’t feel like you are listening to me? Like you’re hearing me?” If so, this could be creeping into your professional life as well! It is hard to hear criticism from a client.
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 033: How To Think Like A Marketer
In this post: These are the show notes for podcast Episode 033: How to Think Like a Marketer of “Align with The Massage Business Mama” with Wendy Pitts Reeves to discuss 3 key concepts practitioners must understand and embrace to have a successful practice. Originally this presentation was recorded as part of Ali’s membership program, “Massage Momentum Membership.” We have taken excerpts from this interactive experience to share in this episode. If you are interested in learning more about the membership, click here. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 033: How To Think Like A
Podcast, Running A Massage Therapy Practice
Podcast Episode 032: Massage Websites
In this post: We are joined by Crystal Bantel of “Your Tech Fairy” to discuss all things massage websites. Originally this presentation was recorded as part of Ali’s membership program, “Massage Momentum Membership.” We have taken excerpts from this interactive experience to share in this episode. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 032: Massage Websites Websites can be an intimidating beast! Especially for many Massage Therapists who might not consider themselves very “techy.” We know we need them, but we are not used to sitting behind a computer, figuring out links and landing pages, but
Podcast Episode 031: Working as an NFL Massage Therapist
In this post: We interview Kelly Stauffiger about her experience of working as an NFL Massage Therapist for the podcast. Kelly breaks down how the whole experience has unfolded for her. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 031: WORKING AS AN NFL MASSAGE THERAPIST Have you ever wanted to work for a professional sporting team? For some Massage Therapists, there is nothing more enticing and exciting than the idea of working with professional athletes! The prestige, honor, and challenges that come with this type of work are out of this world. Kelly Stauffiger is one
A Village of Resources, Book Reviews, Fresh Out Of Massage School, Kids and Careers, Podcast, Running A Massage Therapy Practice
Podcast Episode 030: Our Book Recommendations for Massage Entrepreneurs
In this Post: Ali and Beca dig into their favorites in the latest episode of “Align with The Massage Business Mama,” 030: Our Book Recommendations for Massage Entrepreneurs. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 030: Our Book Recommendations for Massage Entrepreneurs As perpetual learners, Beca and Ali are more often than not challenging themselves to read a good amount of personal and business development books. In this episode, we wanted to share our favorite book recommendations for massage entrepreneurs. Some of these books are finance-related, some business, and some personal. And they all pack some punch!
Fresh Out Of Massage School, Podcast, Product Reviews
Podcast Episode 029: MBLEx Test Prep for Massage Therapists
In this Post: In Episode 029: MBLEx Test Prep for Massage Therapists of “Align with The Massage Business Mama,” Beca and Ali share about prepping for this important test. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 029: MBLEx Test Prep for Massage Therapists Taking tests are a scary thing! Taking a test as important as the MBLEx, even scarier. Now, let’s talk about taking the MBLEx when you have been out of school for 13+years. Because that is exactly the situation Beca recently found herself in… When Ali and Beca graduated from massage school, the MBLEx was
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 028: Zoning, Prejudices, and Stereotypes – One Massage Therapists Tale
In this Post: In Episode 028: Zoning, Prejudices, and Stereotypes – One Massage Therapists Tale we talk with guest Sheri Nishimura, a highly trained Massage Therapist who encountered quite a few struggles when launching her business. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 028: Zoning, Prejudices, and Stereotypes – One Massage Therapists Tale Our most recent guest, Sheri Burell Nishimura, OTR/L, LMT, CPT, AND a Massage in The Real World grad, shares about her battles when trying to start her massage business. Because she had a few. Sheri of Phenix City, Alabama, purchased a house to run
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 027: Aligning with Abundance
In this Post: In Episode 027: Aligning with Abundance we talk about a subject near and dear to us, one that so often is neglected in the massage profession. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 027: Aligning with Abundance Having a scarcity mindset or “Starving Healer Syndrome” unfortunately describes an awful lot of us in the healing professions. But if we want to align with abundance, we must kick these toxic thought patterns to the curb! We operate from the belief (often unconscious) that we don’t deserve to become wealthy or even financially comfortable from the
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 026: Handling Criticism From Massage Clients
In this Post: In Episode 026: Handling Criticism From Massage Clients we cover the painful topic of criticism and complaints. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 026: Handling Criticism From Massage Clients All therapists are going to receive criticism at some point in their career – that’s just the nature of the beast, we can’t be everything to everyone – yet that doesn’t make it any easier to receive negative comments about us or our work. This episode was inspired by a struggle that one of Ali’s Massage In The Real World students had. They, unfortunately,
A Village of Resources, Fresh Out Of Massage School, Kids and Careers, Podcast, Running A Massage Therapy Practice
Podcast Episode 025: Accountability Partners
In this Post: In Episode 025: Accountability Partners we talk about the importance of having cheerleaders in your life. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 025: Accountability Partners Have you ever wanted to be held a little more accountable for reaching your business goals? Do you ever feel like maybe you need an extra set of eyes on a project? Or, do some days, you just need someone to tell you that you are doing a good job? If you answered “yes” to any of these questions, we hear ya! Being an entrepreneur can be isolating – whether
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 024: Dual Relationships in Massage
As an Affiliate for Amazon and other companies, I earn from qualified purchases. In this Post: In Episode 024: Dual Relationships in Massage we talk about this common occurrence in the massage industry. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 024: Dual Relationships in Massage Have you ever had a massage client turn into more than just a client? Or had a friend turn into a massage client? If so, you have had a dual relationship. Dual relationships can be tricky! A hot topic in the massage industry is dual relationships! While some believe these types of
A Village of Resources, Podcast
Podcast Episode 023: Timeout with The Massagepreneurs
In this Post: In Episode 023: Timeout with The Massagepreneurs we talk about why there was a big break between podcast episodes. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 023: Timeout with The Massagepreneurs There are times in life when we simply cannot juggle all the balls we have flying in the air. Times when a few things have to slide off our plate, or we won’t be able to function, at least not at the level our families, clients, and friends require/want. January-June was one of those times for us. We were busy with all the
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Episode 022: No-Shows in Your Massage Biz
In this Post: In Episode 022: No-Shows in Your Massage Biz, we discuss one pesky and inevitable downside of running a massage business, when clients fail to give notice that they will not be making it to their appointment. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 022: No-Shows in Your Massage Biz One of the most annoying things in our massage world is when client’s no-show! We have prepared ourselves mentally, physically, and energetically to give an awesome treatment, and then our client fails to show. The client may think, “No big deal, I’ll reschedule for next
A Village of Resources, Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 021: Marketing with Em of The Creative Bodega
In this Post: In Episode 021: Marketing with Em of The Creative Bodega, we interview the talented and amazing Emily Conners, founder of The Creative Bodega. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 021: Marketing with Em of The Creative Bodega On this episode of “Align with The Massage Business Mama,” we are joined by branding, marketing, and Canva genius Emily Conners of “The Creative Bodega.” Because we all could use a little marketing refresher from time to time! Am I right? We were first introduced to Emily or Em when Ali set out to launch her course,
A Village of Resources, Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 020: Naming Your Massage Biz
In this Post: In Episode 020: Naming Your Massage Biz, we uncover tips and tools for effectively naming your business to set yourself up for success. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 020: Naming Your Massage Biz Naming your massage business is something we often see slow therapists down. They get stuck in the creative cul-de-sac of trying to come up with the perfect name and, in so doing, stale out on making progress in other areas of their business. It makes sense. It’s hard to purchase a domain or make business cards when you are
A Village of Resources, Podcast
Podcast Episode 019: Uncovering Your Competitive Advantage to Accelerate Your Business Growth
In this Post: In Episode 019: Uncovering Your Competitive Advantage to Accelerate Your Business Growth, we talk with a recent grad of Ali’s “Massage in The Real World” program about the importance of identifying your competitive advantage. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 019: Uncovering Your Competitive Advantage to Accelerate Your Business Growth Uncovering your competitive advantage is critical to your success as a small business owner. It’s what sets you apart in the marketplace and helps customers choose you over the spa down the street. But, sometimes, it’s hard to identify what it is that
A Village of Resources, Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 018: A Course for Massage Therapists About to Launch Their Businesses
In this Post: In Episode 018: A Course for Massage Therapists About to Launch Their Businesses, we talk about Ali’s upcoming course. A course dedicated to helping those in the beginning stages of building their massage business actualize their dreams. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 018: A Course for Massage Therapists About to Launch Their Businesses When Ali was still in massage school, she began noticing a severe gap in the information being provided in massage school versus what it actually took to be a thriving, successful entrepreneur. Having grown up in a long line
A Village of Resources, Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 017: IG Reels for Massage Marketing
In this Post: In this episode, we walk you through our process of creating an IG Reel for massage marketing. While we are far from experts, we do understand the power behind this tool, and wanted to share our experience. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 017: IG Reels for Massage Marketing Do Instagram Reels confuse you? They did us too, but we understand the power they currently harness. This is why we decided to stretch ourselves a little bit for this episode and dive into the creation process. A little back history: Instagram had a
A Village of Resources, Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 016: What’s the Deal with Zeel?
In this Post: In this episode, we discuss What’s the Deal with Zeel, the app that is revolutionizing the mobile massage industry. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 016: What’s the Deal with Zeel? In this episode, Beca and Ali discuss Zeel. The app that brings massage therapists to clients who want in-home or in-office massage. Apps like Zeel, Sooth, and MyMassage are revolutionizing the process of outcall massages. By taking out the work involved with getting your name in front of potential clients, therapists are able to set up practice in a relatively quick and
A Village of Resources, Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 015: Burnout, Sexuality, and Side Hustles with Guest Erica Olson: Taking A Step Back From Massage
In this Post: In this episode, we discuss burnout, sexuality, and side hustles with Guest Erica Olson. As a seasoned therapist, Erica is taking a step back from massage. In this episode we discuss why. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 015: Burnout, Sexuality, and Side Hustles with Guest Erica Olson: Taking A Step Back From Massage COVID has been hard on Massage Therapists worldwide. Many have chosen to take a step back from or quit massage altogether. Maybe you yourself have chosen to make this difficult decision? In this episode, we talk with Erica Olson, a
Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 014: How To Set-Up Your Massage Website For Optimal SEO
In this Post: In this episode, we discuss the intimidating topic of SEO. Prompted from a question we received from a listener, we go into quick, easy ways to increase your chances of ranking and how to set-up your massage website for optimal SEO. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 013: How To Set-Up Your Massage Website For Optimal SEO We received a question from a listener about how to optimize for SEO, and so we decided to dive in. While we are not experts, we have learned some times along the way, and we are
A Village of Resources, Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 013: Respect Massage with Joyce Gauthier
In this Post: In this episode, we interview Joyce Gauthier of the Respect Massage Movement. Respect Massage with Joyce Gauthier is a movement aimed at helping protect massage therapists from sexual solicitors. This important topic is one that often gets glossed over in massage school. Joyce is working tirelessly to combat that problem. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 013: Respect Massage with Joyce Gauthier Sexual solicitations are a problem in the massage industry. Anyone who has spent any length of time in the industry knows this. Maybe you have experienced this issue in your practice.
A Village of Resources, Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 012: Taxes for Massage Therapists
In this Post: In this episode we discuss all things taxes for massage therapists. We share our tips and tools for have a more stress-free tax season. “Align with The Massage Business Mama” a Podcast Brings You Episode 012: Taxes for Massage Therapists In this episode, we talk all things taxes! It’s a tough topic, one that most massage therapists tend to dread, procrastinate, and even avoid. But, the earlier we can get a game plan on the coming tax year, the better off we will be. Every year tax adjustments differ. If we are proactive and get organized now,
A Village of Resources, Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 011: Finding a Massage Office
In this Post: In this episode we discuss finding a massage office, some common things to look for, negotiating with landlords, and post COVID considerations. “Align with The Massage Business Mama” a Podcast Brings You Episode 011: Finding a Massage Office In this episode, we chat about finding an office space, common things to look for, negotiating with landlords, and post COVID considerations. Finding an office to operate out of can be fun! It can also be a little scary! Don’t get too carried away without considering these important factors. Some of the things we discuss: Location Safety Neighbors Visibility
A Village of Resources, Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 010: Yoga, Self-Care, & Askholes
In this Post: In this episode we discuss a listeners question, “Is it appropriate to recommend yoga as self-care to massage clients between sessions?” Listen as we talk yoga, self-care, & Askholes. “Align with The Massage Business Mama” a Podcast Brings You Episode 010: Yoga, Self-Care, & Askholes In this episode, we talk post-care recommendations, scope of practice, and how clients may or may not heed our suggestions. When giving post-care recommendations, it is important to be careful that we don’t overstep our bounds. We must be mindful of the actual training we have received. Sometimes when we first get
A Village of Resources, Fresh Out Of Massage School, Podcast
Podcast Episode 009: Is Spirituality A Part of Massage?
In this Post: In this episode we discuss a listeners question. Is spirituality a part of massage? Are spirituality, energy work, and massage intertwined or completely separate from one another? Tune in to hear our take. “Align with The Massage Business Mama” a Podcast Brings You Episode 009: Is Spirituality A Aart of Massage? In this episode, we discuss spirituality, energy work, and massage. This topic, prompted by a question we received from a listener, is thought-provoking to our industry. With so many massage therapists identifying as spiritual, there are strong associations between massage and spirituality. Yet, does that mean
A Village of Resources, Fresh Out Of Massage School, Podcast, Running A Massage Therapy Practice
Podcast Episode 008: COVID Opportunities Meditation for Massage Therapists
In this Post: Check out our COVID opportunities meditation for Massage Therapists to open your mind to new possibilities presented because of this global pandemic. “Align with The Massage Business Mama” a Podcast Brings You Episode 008: COVID Opportunities Meditation for Massage Therapists It may seem crazy to think that COVID has presented opportunities, yet, if we have the courage to explore we will find many. Here is the transcript from this meditation. Today let’s explore the opportunities COVID has created in your world. Is it hard to believe that positive changes could come from such a destructive virus? Please,
A Village of Resources, Podcast
Podcast Episode 007: A Baseline for How COVID Has Affected Multiple Therapists
In this Post: In this episode, Ali and Beca explore a baseline for how COVID has affected multiple therapists. With interviews from 7 different people connected to the massage industry, they paint a broader picture of how this pandemic is hitting our industry. “Align with The Massage Business Mama” a Podcast Brings You 007: A Baseline for How COVID Has Affected Multiple Therapists In this episode, we wanted to get a baseline for how the COVID situation has landed in the massage industry. We wanted to hear from a variety of voices. Of course, we have our own personal experiences
A Village of Resources, Podcast
Podcast Episode 005: COVID-19 and The Massage Industry
In this Post: In this Episode, Beca and Ali discuss COVID-19 and The Massage Industry and how we can protect our immune systems, lessen the financial toll, and potential new norms for our industry. “Align with The Massage Business Mama” a Podcast Brings You Episode 005: COVID-19 and The Massage Industry The nasty virus, COVID-19 that is circling the world has affected the massage therapy industry in some pretty profound ways! Join Beca and Ali as they discuss ways to have some financial immunity to this situation, their predictions for the future of our industry, and the things they are
A Village of Resources, Podcast
Podcast Episode 004: Networking Tips and Tools for Massage Therapists
In this Post: In Episode 004 of “Align with The Massage Business Mama, learn networking tips and tools for massage therapists. “Align with The Massage Business Mama” a Podcast Brings You Episode 004: Networking Tips and Tools for Massage Therapists Networking can be a scary and intimidating thing! However, as uncomfortable as it can be, it is hugely important for business growth. In this episode, we discuss the tips and tools we have implemented over the years to help us feel more comfortable in a variety of networking settings. 8 Suggestions to Help You Become More Comfortable at Networking Events
A Village of Resources, Podcast
Podcast Episode 003: To Niche or Not to Niche Your Massage Practice
In this Post: In Episode 003: To Niche or Not to Niche Your Massage Practice, we discuss how and when might be appropriate to niche. “Align with The Massage Business Mama” a Podcast Brings You Episode 003: To Niche or Not to Niche Your Massage Practice Niching is all the rage right now! Everywhere you turn, there are “experts” telling you how important this practice is to have a successful business. To niche or to specialize in an area comes with pros and cons. In this episode, we discuss our opinions on how and when to niche. Benefits – It
A Village of Resources, Podcast
Podcast Episode 002: Work/Life Balance for Massage Therapists with Kids
In this Post: Ali and Beca talk about their journey of being massage therapists while also being parents in Podcast “Episode 002: Work/Life Balance for Massage Therapists with Kids.” “Align with The Massage Business Mama” a Podcast Brings You Episode 002: Work/Life Balance for Massage Therapists with Kids Work-life balance for holistic practitioners. As two moms, we know firsthand the challenges that present when trying to balance work with parenting. In this episode, we offer solutions that have worked for us in creating ease in these competing roles. 8 Actionable Tips for Finding More Balance in Your Dual Roles 1)
A Village of Resources, Podcast
Podcast Episode 001: Get to Know Your Hosts Ali and Beca
In this Post: Ali has teamed up with Beca to bring you a podcast titled, “Align with The Massage Business Mama”. Get to know us in Episode 001: Get to Know Your Hosts Ali and Beca. “Align with The Massage Business Mama” a Podcast Brings You Episode 001: Get to Know Your Hosts Ali and Beca Almost two years ago, Ali approached Beca about starting a podcast. She was reluctant. But, after some reflection, she decided to give it a go. So, the team launched “Align with The Massage Business Mama.” A place where Massage Therapists can hear relevant content