The Massage Business Mama

  • About
  • Contact
  • Privacy Policy
  • Work with Me
  • Massage Techniques
  • Fresh Out Of School
  • Running A Practice
  • Kids and Careers
  • A Village of Resources
    • Mama Interviews
    • Book Reviews
    • Product Reviews
  • Podcast
    • Podcast

Podcast Episode 038: Email Marketing Part Two: Subject Lines

Fresh Out Of Massage School· Podcast· Running A Massage Therapy Practice

As an Affiliate for Amazon and other companies, I earn from qualified purchases.

In this post: In the latest episode of “Align with The Massage Business Mama,” Susan Finn of “Rise Above the Noise” joins us to talk about email marketing and subject lines. 

“ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU

Massage Podcast

EPISODE 038: Email Marketing Part Two: Subject Lines

I want you to imagine a scenario where you have put all your marketing eggs in one basket – the social media marketing basket. All of your prospecting efforts come through social media, all of your client communication happens through social media, and all of your breaking business news is announced through social media. Now imagine that overnight, that basket gets ripped from you. 

Devastating, right?!!!

Well, ya, if you haven’t diversified your marketing efforts, then ya, it would be pretty devastating! 

But you all are savvy business owners, and you know the importance of NOT placing all your eggs in one basket! And that is why you have either already created an email list or are working on getting one started. 

Spoiler Alert: The above scenario is EXACTLY what just happened to Ali. Overnight she lost access to all of her social media accounts. BUT…thankfully, she has a diversified marketing plan, which includes email marketing! 

In Part Two of our email marketing series, Susan Finn of Rise Above Noise joins us to continue the discussion on email marketing. 

Susan is the “go-to” expert in the email marketing field. She helps service-based professionals scale their businesses. Find joy, flow, and ease in marketing to increase profits, save time, and protect energy.

And we are discussing subject lines. 

Some Rules for Subject Lines

1) Be Careful with punctuation. 

Never use more than two punctuation marks in your subject line. Multiple punctuation marks raise your spam score. Also, using an exclamation mark (!) in the subject line should be avoided at all costs, especially when it is preceded by a question mark (?).

Phrases like, “What’s the best massage for pregnant women? You’ll never guess!” will send you straight to spam. 

2) Never Use All Caps.

Some people try to highlight a phrase or a word that they wish their customers or clients to notice using capitalized letters. However, all caps adds to your overall spam score. 

3) Do not begin your subject lines with questions like “Do you like/want/have…?” 

“Do you want/wish/want to have…”

Emails beginning with these types of active questions trigger spam detectors quite easily. Avoid these types of direct questions in your subject line. 

4. Subject line should be consistent with the content of your email.

Emails with subject lines inconsistent with the content it promises to provide are sent right to spam.

5. Avoid subject lines that begin with “Re:” or “Fwd:”

We’re not talking about a legit re; or fwd: email. We’re talking about trying to trick people into believing that you are responding to an email they initiated. These types of subject lines are considered deceptive and are major triggers for spam filters, and rightfully so. Not only will it trigger spam, but it also does nothing to instill trust in the minds of those whose spam filters don’t filter out this type of subject line. 

6. Avoid Long Subject Lines

Short and precise subject lines work best for an email marketing campaign. It is a very real possibility that your emails will be sent to spam if your subject line is too long. 

A subject line with 50 characters or less is advisable. Ideally, a subject line with approximately 20 characters is best.

7. Avoid using spam words in subject line.

There is actually a set list of words that trigger spam detectors.

Here is a list of some such words: 

  • Amazing
  • Cancel at any time
  • Check or money order
  • Click here
  • Congratulations
  • Dear friend
  • For only ($)
  • Free or toll-free
  • Great offer
  • Guarantee
  • Increase sales
  • Order now
  • Promise you
  • Risk-free
  • Solution
  • Special promotion
  • This is not spam
  • Winner

Pro-tip: Browse through your email account’s spam folder and see the kind of subject lines that these emails have. It will help you create your list of ‘don’ts.’

For these and other helpful subject line tips, listen to our episode. 

Listen here: 038: Email Marketing Part Two: Subject Lines

If you have any questions or would like us to cover a specific topic on the podcast, please reach out! We love hearing from listeners! And are open to suggestions! So please, don’t be shy!

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
  • 5 Steps for Setting Your Massage RatesFresh Out Of Massage SchoolSetting Your Massage Rates
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 043: Attracting Versus Promoting Your Massage Practice
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 042: Choosing A Legal Entity for Your Massage Business

Sharing is caring!

0 shares
  • Share
  • Tweet
« Podcast Episode 037: Email Marketing Part One: Welcome Sequences
Podcast Episode 039: Stepping Away From the Session-by-Session Approach »

The Massage Business Mama Shop

Rebooking 101: How to Retain Clients and Fill Your Schedule for Massage Therapists

Digital Resources

Find Out What Type of a Massage Practice You Should Work In

Quiz for Massage Therapists

Quiz




Let’s Get Connected

  • Facebook
  • Instagram
  • Pinterest

Hi I'm Ali. A Massage Therapist - Business Owner - & Mama. Read More…

Categories

Content Protection by DMCA.com

Recent Posts

  • Setting Your Massage Rates
  • Podcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski
  • Podcast Episode 043: Attracting Versus Promoting Your Massage Practice
  • Podcast Episode 042: Choosing A Legal Entity for Your Massage Business
  • Podcast Episode 041: How Ayurvedic Doshas Can Inform Your Bodywork

the.massage.business.mama

the.massage.business.mama
Are you with Beca on this one? Or have you have to Are you with Beca on this one? Or have you have to “do” the nasty? 

#alignwiththemassagebusinessmama #themassagebusinessmama #massagetherapy #massagetherapist #massagetherapylife #bodyworker #massagepodcast #massagestudent #massagebusinessadvice #massagebusiness
Have you ever gotten a bad review online? It can Have you ever gotten a bad review online? 

It can feel awful, especially when you know you did nothing to deserve such negativity. 

BUT...it's not all for not! 

Client reviews are HUGE for SEO ranking. The more reviews you have, the higher you rank. Even better, even if those reviews aren't 5-star reviews, they still help our web presence gain traction. Pretty cool, huh? Even the bad reviews help us out! Obviously, a good review is better, but I'll bet you never thought that a bad review could actually do something good for you.

#massagebusiness #themassagebusinessmama #massagestudent #massagebusinessadvice #massagetherapist #massagetherapistlife
Setting rates is a tricky thing. One that is easy Setting rates is a tricky thing. One that is easy to lament! 

Charge too little, and you will be in the poor house. Charge too much, and you risk pricing yourself out of the market. 

BUT it is important to note that often people perceive those with lesser prices as less than therapists. Charging a higher price might actually make you more appealing. 

😳

“Oh, they charge a lot, they must be good!”

😳

In her work as a money coach, Mikelann Valterra talks about the concept of 'noble poverty.' This is basically the concept that having money is a negative thing, the root of all evil. 

In my experience, massage therapists are particularly susceptible to this mindset. We are giving by nature. We want to help as many people as possible. Yet if we aren't taking care of ourselves, and yes, that means financially, we won't have enough reserves in our tanks to take care of those around us, including our massage clients. 

There is nothing noble about neglecting your needs. You are simply neglecting your needs. 

So... Price yourself just a touch higher than you feel comfortable! It is so much easier to offer discounts than to increase your price once it has been established. 

#massagebusinessadvice #massagebusiness #massagepricing #massagetherapist #themassagebusinessmama @seattlemoneycoach
Are you looking to find a new massage office? On Are you looking to find a new massage office? 

One of the most exciting things when you are getting started building a massage business is finding an office! Envisioning the possibility each space represents is FUN! 

What colors to decorate with, how to layout the room, where you will check clients in and out... this is where your business really begins to come to life! 

BUT, it is important NOT to get swept away by any one element of a location and instead factor in all the important considerations. Such as: 

🖤Energetics
🖤Safety
🖤Neighbors
🖤Cleanliness
🖤Parking
🖤Location
🖤Price
🖤Noise
🖤Amenities
🖤Landlord

Listen to episode 011: Finding A Massage Office of "Align with The Massage Business Mama" to gain some helpful advice on picking your next location. 

#massagepodcast #alignwiththemassagebusinessmama #massagepreneur #massageoffice #massagetherapist #massagebusiness #massagebusinesstip#massagebusinesscoaching
Getting naked can be a stressful thing for some of Getting naked can be a stressful thing for some of our massage clients!

As comfortable as we are with nudity, it is crucial to remember that it can be a stressful occurrence for some to take off their clothes. Maybe due to poor body image, a history of trauma, or they may just be extremely modest –whatever the reason, it is important that we are sensitive to this reality! 

I recently received an email from a friend illustrating my point.

“Usually, I get a massage in the middle of my workday. During the summer, sometimes my feet get a little sweaty, and I’m always worried that they will smell during my massage! Do people clean their feet with wet wipes or something before a massage or just not worry about it?”

This email got me thinking. Many of our clients have questions such as these, how can we help them feel more at ease before they even enter our establishment? How do they know that we don’t even notice their unshaven legs, sweaty feet, or dry elbows?

One answer, a clearly written “what to expect” section, either on your website or in a welcome email. 

If we can help our clients know what to expect when they come for their massage, they can stop fretting about the unknown and begin to relax before ever setting foot through our doors.

Do you have a “what to expect” section on your website? Please share in the comments! 

#themassagebusinessmama #massageethics #massagetherapist #massageintake #massagetherapy #massagebusiness #massagebusinesstips #massagebusinesscoach #massageclients
Load More Follow on Instagram



Copyright © 2023 · Refined theme by Restored 316

This site uses cookies. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
0 shares