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Podcast Episode 020: Naming Your Massage Biz

A Village of Resources· Fresh Out Of Massage School· Podcast· Running A Massage Therapy Practice

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In this Post: In Episode 020: Naming Your Massage Biz, we uncover tips and tools for effectively naming your business to set yourself up for success.

“ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU

Massage Podcast

EPISODE 020: Naming Your Massage Biz

Naming your massage business is something we often see slow therapists down. They get stuck in the creative cul-de-sac of trying to come up with the perfect name and, in so doing, stale out on making progress in other areas of their business. It makes sense. It’s hard to purchase a domain or make business cards when you are still unsure of your name!

In this episode of “Align with The Massage Business Mama,” we challenge you to PICK A NAME! We want you to commit to nailing down your name so that you can MOVE ON!!! Sound like a plan?

Steps for Naming Your Massage Biz

  1. Brainstorm – Take pen to paper and list out all the possible names you can think of that might work for your business. Remember the golden rule for brainstorming. At this stage in the process, no idea is a bad idea. Write down everything that comes into your head.
  2. Keep it simple – Now that you have your extensive list, you can start thinking critically. We are all about a play on words. However, this may not be the best strategy for naming your business. Let’s take Ali’s business, for example, Kneading Hands. She thought it was so clever when she came up with this name while still in massage school. She was SOOO excited. So, she ran with it. She built a practice. However, over the years, multiple times, she has been mistaken for a bakery. Obvious is best. This eliminates confusion. Why make it hard on your customer? Also, when you have keywords, like massage and spa, in the name of your business, you will rank higher for SEO when people search for massage in your area.
  3. Avoid hard to spell or pronounce names – Hard to spell or cutsie spellings only make it harder for potential clients to find you. Same goes for hard to pronounce names. Clients will have a really hard time googling you when they can’t figure out how to spell your name!
  4. Think about if your name is easy to remember. You WANT your clients to be able to remember the name of your business.
  5. Consider your end goal – Is your ultimate goal to work only with yourself? Or, do you want to have a multi-therapist practice eventually? Or maybe, you want to start a massage franchise someday. Our end game can help dictate names that are good versus names that won’t stand the test of time.
  6. Avoid specific locations in your name. There is a hair studio in my town called “Off 7th Studio”, this is cool because it allows clients to know exactly where to find them. However, if they ever were to choose to move, they would either have to change their name or risk confusing a lot of their clientele.
  7. Do some thorough research to make sure no one else is using your name. To do this, search your secretary of state website to confirm there are no businesses already using your name.
  8. Search to make sure the domain is available for the names you have narrowed down.
  9. Get feedback on the name.
  10. Commit and move on.
Getting a DBA

You can ALWAYS go back and change your name! Even if you have already set up an LLC or a Sole Proprietorship under a different name, you can still go back and file for a DBA – Doing Business As. You can file as many DBA’s as you like. So, if you change your name a few times, no problem, you can still operate under the same umbrella.

Now is this a strategy we suggest using frequently? No, not really. But it does at least give some peace of mind and FREEDOM if you want to change your name after you have set everything up.

Another thing to keep in mind is the same is true for websites. If you build a website using a name you turn out hating, you can purchase a new domain and direct your content to the old domain. This would mean you wouldn’t have to start a website from scratch, and anyone who knew you under your original name could still be directed to your website.

Again, we think it is better to pick a name and stick with it. Waffling in the back and forth ultimately will drive you nuts! But, knowing that you can use a DBA and a website redirect might be the push you ultimately need to COMMIT to a name.

Listen here: Episode 020: Naming Your Massage Biz

Learn how to name your massage business quickly and effectively.

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
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Are you with Beca on this one? Or have you have to Are you with Beca on this one? Or have you have to “do” the nasty? 

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Have you ever gotten a bad review online? It can Have you ever gotten a bad review online? 

It can feel awful, especially when you know you did nothing to deserve such negativity. 

BUT...it's not all for not! 

Client reviews are HUGE for SEO ranking. The more reviews you have, the higher you rank. Even better, even if those reviews aren't 5-star reviews, they still help our web presence gain traction. Pretty cool, huh? Even the bad reviews help us out! Obviously, a good review is better, but I'll bet you never thought that a bad review could actually do something good for you.

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Setting rates is a tricky thing. One that is easy Setting rates is a tricky thing. One that is easy to lament! 

Charge too little, and you will be in the poor house. Charge too much, and you risk pricing yourself out of the market. 

BUT it is important to note that often people perceive those with lesser prices as less than therapists. Charging a higher price might actually make you more appealing. 

😳

“Oh, they charge a lot, they must be good!”

😳

In her work as a money coach, Mikelann Valterra talks about the concept of 'noble poverty.' This is basically the concept that having money is a negative thing, the root of all evil. 

In my experience, massage therapists are particularly susceptible to this mindset. We are giving by nature. We want to help as many people as possible. Yet if we aren't taking care of ourselves, and yes, that means financially, we won't have enough reserves in our tanks to take care of those around us, including our massage clients. 

There is nothing noble about neglecting your needs. You are simply neglecting your needs. 

So... Price yourself just a touch higher than you feel comfortable! It is so much easier to offer discounts than to increase your price once it has been established. 

#massagebusinessadvice #massagebusiness #massagepricing #massagetherapist #themassagebusinessmama @seattlemoneycoach
Are you looking to find a new massage office? On Are you looking to find a new massage office? 

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What colors to decorate with, how to layout the room, where you will check clients in and out... this is where your business really begins to come to life! 

BUT, it is important NOT to get swept away by any one element of a location and instead factor in all the important considerations. Such as: 

🖤Energetics
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Getting naked can be a stressful thing for some of Getting naked can be a stressful thing for some of our massage clients!

As comfortable as we are with nudity, it is crucial to remember that it can be a stressful occurrence for some to take off their clothes. Maybe due to poor body image, a history of trauma, or they may just be extremely modest –whatever the reason, it is important that we are sensitive to this reality! 

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One answer, a clearly written “what to expect” section, either on your website or in a welcome email. 

If we can help our clients know what to expect when they come for their massage, they can stop fretting about the unknown and begin to relax before ever setting foot through our doors.

Do you have a “what to expect” section on your website? Please share in the comments! 

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