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Podcast Episode 003: To Niche or Not to Niche Your Massage Practice

A Village of Resources· Podcast

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In this Post: In Episode 003: To Niche or Not to Niche Your Massage Practice, we discuss how and when might be appropriate to niche. 

“Align with The Massage Business Mama” a Podcast Brings You

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Episode 003: To Niche or Not to Niche Your Massage Practice

Niching is all the rage right now! Everywhere you turn, there are “experts” telling you how important this practice is to have a successful business. 

To niche or to specialize in an area comes with pros and cons. In this episode, we discuss our opinions on how and when to niche.

Benefits – 

It helps you target your marketing efforts. You don’t have to spread yourself so thin, trying to target every market. 

Once you start narrowing your focus, referrals begin to pour in. The right people begin to find you.           

You can start to refer out to practitioners who specialize in areas you don’t, and then practitioners will start referring to you. 

Getting Training – 

Advanced training is vital for all massage therapists, especially when specializing in an area of practice. Continue to challenge yourself, so you don’t become stagnant. 

Often, you can find opportunities where employers will help pay for continuing education to help you dive deeper into specific niches. 

Be Flexible – 

Allow yourself the freedom to change directions if that feels appropriate or exciting. The path of least resistance is probably the correct path to be moving towards. 

Permit Yourself Not to Niche –

Sometimes the idea of niching doesn’t feel in alignment with the direction you want to take your practice. AND THAT IS OKAY! 

Some Reasons You May Not Want to Niche
  • You are new to the massage industry
  • If you live in a small town
  • If you like variety

Interview Your Niche – 

Before committing to a specific niche, “interview” your niche to make sure you like working with this population of people and repeatedly doing this type of work. 

You may also want to check out:

Permission Not to Niche Your Massage Practice

Finding A Niche For Your Massage Practice

Listen here: Episode 003: To Niche or Not to Niche Your Massage Practice

PS. We are still working out the audio kinks. We feel confident that our sound quality will improve in the future as we dial in our editing software and microphones. Please be patient as we work out these technicalities.

Episode 003: To Niche or Not to Niche Your Massage Practice

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
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Podcast Episode 004: Networking Tips and Tools for Massage Therapists »

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Recent Posts

  • Podcast Episode 047: Money Mindset for Massage Therapists
  • Podcast Episode 046: When Is It Appropriate To Discount Your Massage Services
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I LOOVE being productive! Ticking things off my I LOOVE being productive! 

Ticking things off my to-do list feels sooo good!

But this mindset can lead to serious burnout if we aren't careful! 

It's important to rest and recharge! To enjoy some "trash time!" 

My latest "trash time” has been spent enjoying Queen Charlotte on Netflix. What about you? 

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Attention Massage Therapists: Even we need the rem Attention Massage Therapists: Even we need the reminders! 

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Are you still wearing a mask when you massage? A Are you still wearing a mask when you massage? 

After three years of mask-wearing, I finally reached my breaking point. 

I announced to my clients that I would no longer be wearing a mask during sessions. 

I informed them that if they were more comfortable with me continuing to wear one, I was MORE THAN happy to on a case-by-case basis, but that universally it just would no longer be the norm. 

Please share where you are at on your mask working journey. 

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Ah, Groupon, a death sentence, or a strategical ma Ah, Groupon, a death sentence, or a strategical marketing partner? 

Depending on who you talk to, the answers varies. 

Are you ready for my unpopular opinion???

While I agree that there are some huge downsides to programs such as Groupon, I also firmly believe there are stages in a massage business when you can make it work to your advantage.

So how can you have a positive experience? Well, you must buckle down and get smart about how you approach such deals. You shouldn’t enter into an agreement without doing your homework, putting serious thought into the terms, and making sure that you are truly comfortable with all aspects of the transaction.

When I ran my deal, 1 in 3 of the clients either rebooked, purchased a gift certificate or bought merchandise. 

How's that for a return on investment???

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