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Podcast Episode 046: When Is It Appropriate To Discount Your Massage Services

Fresh Out Of Massage School· Podcast· Running A Massage Therapy Practice

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In this post: In the latest episode of “Align with The Massage Business Mama,” we discuss when is it appropriate to discount your massage services.

ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU

Massage Podcast

EPISODE 046: When Is It Appropriate To Discount Your Massage Services

Some believe that massage therapists should never discount. And we get that! There is far too much undervaluation going on in the massage industry. 

But here at Align with The Massage Business Mama, we believe there are times when it is appropriate! NOT all the time, but certainly at times. 

In our most recent episode, we get into our top 4 times when we think it is appropriate to discount your services. 

1) When you are building a clientele.

Not many therapists graduate from school with a full roster. This might be a good time to offer an introductory rate.

2) When business is slower than you would like.

This might be when your area is less busy because of environmental factors, such as an industry closing or tourism season-ending. 

3) When you are rewarding someone for loyalty.

A client books with you weekly or sends everyone they know to you; this is an appropriate time to show you appreciate them!

4) When you need a cash influx quick.

This might be before a surgery or leading up to the birth of a child. 

—–

Related: 

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Help I Can’t Work – 8 Tips For When Life Disables You As A Massage Therapist

Listen here: 046: When Is It Appropriate To Discount Your Massage Services

If you have any questions or would like us to cover a specific topic on the podcast, please reach out! We love hearing from listeners!

Podcast Episode 046 of Align with The Massage Business Mama

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
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the.massage.business.mama

the.massage.business.mama
Can we stop perpetuating this myth? #massagether Can we stop perpetuating this myth? 

#massagetherapyeducation #massagestudent #themassagebusinessmama #massageprofessional #bodyworker #massagepreneur #massagebusiness #massagetherapist #prenatalmassage #prenatalmassagetherapy
Let's keep it real, therapists! We all have thos Let's keep it real, therapists! 

We all have those 'Oops!' moments in the treatment room. 

Share your funniest massage therapy mishaps in the comments below! 

#RealLifeOfAMassageTherapist #MassageTherapyFails #oopsmoments #massagediscounting #massagestudent #themassagebusinessmama #massageprofessional #bodyworker #massagepreneur #massagebusiness #massagetherapist
Let me be crystal clear: I don't believe that disc Let me be crystal clear: I don't believe that discounting is always the answer or the sole path to growing a successful massage business. 🚫

However, that doesn't mean there aren't times when strategic discounting can be a smart move! 🤝

#massagediscounting #massagestudent #themassagebusinessmama #massageprofessional #bodyworker #massagepreneur #massagebusiness #massagetherapist
I’m seeing something concerning and, dare I say, I’m seeing something concerning and, dare I say, toxic in the massage coaching world right now. The idea that discounting your massage service devalues you and the work you do and should be avoided at all costs. 

Now, do I think discounting is always appropriate or the only way to grow a massage business? NO!!! But that doesn’t mean there aren’t times when strategic discounting is appropriate! 

If you are struggling to establish your practices, please don’t feel ashamed or inadequate for considering this strategy. You are not a failure! Many therapists used discounting to fill their schedule at the beginning of their practice! It is ONE very effective tool for building a business! Is it the only tool? No, but yes, it is a tool!!! 

Don’t let the pressure to conform to the “no discounting” norm negatively impact your self-esteem or hinder your professional growth.

Discounting is ONE technique towards building a thriving massage practice! And you shouldn’t feel shame about implementing this technique. 

Got it?!?

#massagediscounting #massagestudent #themassagebusinessmama #massageprofessional #bodyworker #massagepreneur #massagebusiness #massagetherapist
Why do we do this to ourselves? 🤔 We know body Why do we do this to ourselves? 🤔

We know body mechanics are important, yet so often we neglect our own well-being when giving massage.

It's time to ensure that we, the healers, remain in good health too.

Let's make a commitment to treat our bodies as kindly as we treat our clients'.

#massagetherapistlife #marketingmadeeasy #themassagebusinessmama #massagemarketing #massagebusiness #massagepreneur #massagestudent #bodyworker
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