The Massage Business Mama

  • About
  • Contact
  • Privacy Policy
  • Work with Me
  • Massage Techniques
  • Fresh Out Of School
  • Running A Practice
  • Kids and Careers
  • A Village of Resources
    • Mama Interviews
    • Book Reviews
    • Product Reviews
  • Podcast
    • Podcast

Podcast Episode 043: Attracting Versus Promoting Your Massage Practice

Fresh Out Of Massage School· Podcast· Running A Massage Therapy Practice

As an Affiliate for Amazon and other companies, I earn from qualified purchases.

In this post: In the latest episode of “Align with The Massage Business Mama,” we dig into a unique approach to marketing your practice, attracting versus promoting your massage practice.

ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU

Massage Podcast

EPISODE 043: ATTRACTING VERSUS PROMOTING YOUR MASSAGE PRACTICE

What does a sober living group and massage business marketing have in common? You may just be surprised by the answer! 

Instead of pushing, pushing to get people through your door, we discuss a better way. We discuss the idea of attraction. How sharing what we are passionate about in life and massage can draw in our ideal clients like magnets on a fridge. 

This is a subtle mindset shift that can have profound effects on the health of our business!

Does the idea of self-promotion make you cringe? We get it!

One of the most intimidating things as a Massage Therapist is trying to sell ourselves – to convince potential clients that we are worthy of their hard-earned dollars. 

And we get it. If you look at it as making a sleazy sales pitch, it won’t feel good! You will feel like a used car salesman if you are pushing, pushing for the sale. But it doesn’t have to be that hard!

The thing is, you are passionate about the work you do and the people you help along the way. You got into massage because you care about people and want to help them live more pain-free lives! 

So why not look at it as attracting instead of selling? Instead of lassoing people in, become a giant magnet that draws people in. 

How do we do this?

  • By sharing what makes us passionate about our field and the work we do…
  • By taking care of our own mental health.
  • By getting active on social media.
  • By gaining confidence in our skills so that we don’t obsess over whether clients truly like our work. 

The difference between attractive versus promoting may feel subtle, but it is an energy shift nonetheless. We challenge you to adopt this mentality for a period and see what happens in your business. 

Take the idea of needing to make a profit out of the equation and come from a place of being of service. So get out there and share your passion! Let go of the idea of promoting and step into the energy of attracting.

Listen here: 043: Attracting Versus Promoting Your Massage Practice

If you have any questions or would like us to cover a specific topic on the podcast, please reach out! We love hearing from listeners! And are open to suggestions! So please, don’t be shy!

EPISODE 043: ATTRACTING VERSUS PROMOTING YOUR MASSAGE PRACTICE

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 050: Show Up & Shine on Social Media with Stacey Hagen
  • Fresh Out Of Massage SchoolNegotiating A Massage Lease
  • Fresh Out Of Massage SchoolInsurance Billing For Massage Therapists
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 049: Diversifying Your Income with Soul Care Coaching with Christine Boye

Sharing is caring!

17 shares
  • Share
  • Tweet
« Podcast Episode 042: Choosing A Legal Entity for Your Massage Business
Podcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski »

The Massage Business Mama Shop

Rebooking 101: How to Retain Clients and Fill Your Schedule for Massage Therapists

Digital Resources

Find Out What Type of a Massage Practice You Should Work In

Quiz for Massage Therapists

Quiz




Let’s Get Connected

  • Facebook
  • Instagram
  • Pinterest

Hi I'm Ali. A Massage Therapist - Business Owner - & Mama. Read More…

Categories

Content Protection by DMCA.com

Recent Posts

  • Podcast Episode 050: Show Up & Shine on Social Media with Stacey Hagen
  • Negotiating A Massage Lease
  • Insurance Billing For Massage Therapists
  • Podcast Episode 049: Diversifying Your Income with Soul Care Coaching with Christine Boye
  • Podcast Episode 048: Taking Care of Your Mental Health is Cool

the.massage.business.mama

the.massage.business.mama
Can we stop perpetuating this myth? #massagether Can we stop perpetuating this myth? 

#massagetherapyeducation #massagestudent #themassagebusinessmama #massageprofessional #bodyworker #massagepreneur #massagebusiness #massagetherapist #prenatalmassage #prenatalmassagetherapy
Let's keep it real, therapists! We all have thos Let's keep it real, therapists! 

We all have those 'Oops!' moments in the treatment room. 

Share your funniest massage therapy mishaps in the comments below! 

#RealLifeOfAMassageTherapist #MassageTherapyFails #oopsmoments #massagediscounting #massagestudent #themassagebusinessmama #massageprofessional #bodyworker #massagepreneur #massagebusiness #massagetherapist
Let me be crystal clear: I don't believe that disc Let me be crystal clear: I don't believe that discounting is always the answer or the sole path to growing a successful massage business. 🚫

However, that doesn't mean there aren't times when strategic discounting can be a smart move! 🤝

#massagediscounting #massagestudent #themassagebusinessmama #massageprofessional #bodyworker #massagepreneur #massagebusiness #massagetherapist
I’m seeing something concerning and, dare I say, I’m seeing something concerning and, dare I say, toxic in the massage coaching world right now. The idea that discounting your massage service devalues you and the work you do and should be avoided at all costs. 

Now, do I think discounting is always appropriate or the only way to grow a massage business? NO!!! But that doesn’t mean there aren’t times when strategic discounting is appropriate! 

If you are struggling to establish your practices, please don’t feel ashamed or inadequate for considering this strategy. You are not a failure! Many therapists used discounting to fill their schedule at the beginning of their practice! It is ONE very effective tool for building a business! Is it the only tool? No, but yes, it is a tool!!! 

Don’t let the pressure to conform to the “no discounting” norm negatively impact your self-esteem or hinder your professional growth.

Discounting is ONE technique towards building a thriving massage practice! And you shouldn’t feel shame about implementing this technique. 

Got it?!?

#massagediscounting #massagestudent #themassagebusinessmama #massageprofessional #bodyworker #massagepreneur #massagebusiness #massagetherapist
Why do we do this to ourselves? 🤔 We know body Why do we do this to ourselves? 🤔

We know body mechanics are important, yet so often we neglect our own well-being when giving massage.

It's time to ensure that we, the healers, remain in good health too.

Let's make a commitment to treat our bodies as kindly as we treat our clients'.

#massagetherapistlife #marketingmadeeasy #themassagebusinessmama #massagemarketing #massagebusiness #massagepreneur #massagestudent #bodyworker
Load More Follow on Instagram



Copyright © 2023 · Refined theme by Restored 316

This site uses cookies. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
17 shares