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Podcast Episode 043: Attracting Versus Promoting Your Massage Practice

Fresh Out Of Massage School· Podcast· Running A Massage Therapy Practice

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In this post: In the latest episode of “Align with The Massage Business Mama,” we dig into a unique approach to marketing your practice, attracting versus promoting your massage practice.

ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU

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EPISODE 043: ATTRACTING VERSUS PROMOTING YOUR MASSAGE PRACTICE

What does a sober living group and massage business marketing have in common? You may just be surprised by the answer! 

Instead of pushing, pushing to get people through your door, we discuss a better way. We discuss the idea of attraction. How sharing what we are passionate about in life and massage can draw in our ideal clients like magnets on a fridge. 

This is a subtle mindset shift that can have profound effects on the health of our business!

Does the idea of self-promotion make you cringe? We get it!

One of the most intimidating things as a Massage Therapist is trying to sell ourselves – to convince potential clients that we are worthy of their hard-earned dollars. 

And we get it. If you look at it as making a sleazy sales pitch, it won’t feel good! You will feel like a used car salesman if you are pushing, pushing for the sale. But it doesn’t have to be that hard!

The thing is, you are passionate about the work you do and the people you help along the way. You got into massage because you care about people and want to help them live more pain-free lives! 

So why not look at it as attracting instead of selling? Instead of lassoing people in, become a giant magnet that draws people in. 

How do we do this?

  • By sharing what makes us passionate about our field and the work we do…
  • By taking care of our own mental health.
  • By getting active on social media.
  • By gaining confidence in our skills so that we don’t obsess over whether clients truly like our work. 

The difference between attractive versus promoting may feel subtle, but it is an energy shift nonetheless. We challenge you to adopt this mentality for a period and see what happens in your business. 

Take the idea of needing to make a profit out of the equation and come from a place of being of service. So get out there and share your passion! Let go of the idea of promoting and step into the energy of attracting.

Listen here: 043: Attracting Versus Promoting Your Massage Practice

If you have any questions or would like us to cover a specific topic on the podcast, please reach out! We love hearing from listeners! And are open to suggestions! So please, don’t be shy!

EPISODE 043: ATTRACTING VERSUS PROMOTING YOUR MASSAGE PRACTICE

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
  • Episode 003: To Niche or Not to Niche Your Massage PracticeA Village of ResourcesPodcast Episode 047: Money Mindset for Massage Therapists
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 046: When Is It Appropriate To Discount Your Massage Services
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 045: Firing A Massage Client
  • 5 Steps for Setting Your Massage RatesFresh Out Of Massage SchoolSetting Your Massage Rates

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« Podcast Episode 042: Choosing A Legal Entity for Your Massage Business
Podcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski »

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Recent Posts

  • Podcast Episode 047: Money Mindset for Massage Therapists
  • Podcast Episode 046: When Is It Appropriate To Discount Your Massage Services
  • Podcast Episode 045: Firing A Massage Client
  • Setting Your Massage Rates
  • Podcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski

the.massage.business.mama

the.massage.business.mama
I LOOVE being productive! Ticking things off my I LOOVE being productive! 

Ticking things off my to-do list feels sooo good!

But this mindset can lead to serious burnout if we aren't careful! 

It's important to rest and recharge! To enjoy some "trash time!" 

My latest "trash time” has been spent enjoying Queen Charlotte on Netflix. What about you? 

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#themassagebusinessmama #alignwiththemassagebusine #themassagebusinessmama #alignwiththemassagebusinessmama #massagepodcast #massagetherapy #massageproblems #massagestudent
Attention Massage Therapists: Even we need the rem Attention Massage Therapists: Even we need the reminders! 

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Are you still wearing a mask when you massage? A Are you still wearing a mask when you massage? 

After three years of mask-wearing, I finally reached my breaking point. 

I announced to my clients that I would no longer be wearing a mask during sessions. 

I informed them that if they were more comfortable with me continuing to wear one, I was MORE THAN happy to on a case-by-case basis, but that universally it just would no longer be the norm. 

Please share where you are at on your mask working journey. 

#massagestudent #themassagebusinessmama #massagebusiness #massagebusinessadvice #massagetherapist #bodyworker
Ah, Groupon, a death sentence, or a strategical ma Ah, Groupon, a death sentence, or a strategical marketing partner? 

Depending on who you talk to, the answers varies. 

Are you ready for my unpopular opinion???

While I agree that there are some huge downsides to programs such as Groupon, I also firmly believe there are stages in a massage business when you can make it work to your advantage.

So how can you have a positive experience? Well, you must buckle down and get smart about how you approach such deals. You shouldn’t enter into an agreement without doing your homework, putting serious thought into the terms, and making sure that you are truly comfortable with all aspects of the transaction.

When I ran my deal, 1 in 3 of the clients either rebooked, purchased a gift certificate or bought merchandise. 

How's that for a return on investment???

#massagestudent #themassagebusinessmama #massagebusiness #massagebusinessadvice #massagetherapist #bodyworker #bodyworkerslife #massagediscount #massagementoring #massagepreneur
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