The Massage Business Mama

  • About
  • Contact
  • Privacy Policy
  • Work with Me
  • Massage Techniques
  • Fresh Out Of School
  • Running A Practice
  • Kids and Careers
  • A Village of Resources
    • Mama Interviews
    • Book Reviews
    • Product Reviews
  • Podcast
    • Podcast

Podcast Episode 017: IG Reels for Massage Marketing

A Village of Resources· Fresh Out Of Massage School· Podcast· Running A Massage Therapy Practice

As an Affiliate for Amazon and other companies, I earn from qualified purchases.


In this Post: In this episode, we walk you through our process of creating an IG Reel for massage marketing. While we are far from experts, we do understand the power behind this tool, and wanted to share our experience.

“ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU

Massage Podcast

EPISODE 017: IG Reels for Massage Marketing

Do Instagram Reels confuse you? They did us too, but we understand the power they currently harness. This is why we decided to stretch ourselves a little bit for this episode and dive into the creation process. 

A little back history:

Instagram had a problem. They were losing people to TikTok. And in an effort to combat this, they pushed out Reels. These 15 or 30-second video sequences are great for telling stories, giving a glimpse into your life, or marketing your business. 

And because Instagram is trying to gain back market share, they are showing Reels to a larger audience than stories and posts. Thus, it would behoove Massage Therapists to learn the process. 

Now I know, it’s never easy to learn something new, especially when it comes to technology, but these videos are fun ways to get more eyes on your profile. 

Social media is a powerful marketing tool when you spend the time learning how to make the algorithms work in your favor. So whether or not you are an IG newbie or a long-time user, you are going to want to start sharing Reels! 

Beca and I walk you through our journey as we create a 15-second Reel on @themassagebusinessmama. It was fun, sometimes trying to make this Reel, and we are excited to share with you our process. 

So please, check out our Episode and the Reel and let us know what you think! We hope we inspire you to try making a little Reel magic yourself!

Listen here: IG Reels for Massage Marketing

Podcast Episode 017: IG Reels for Massage Marketing

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
  • 5 Steps for Setting Your Massage RatesFresh Out Of Massage SchoolSetting Your Massage Rates
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 043: Attracting Versus Promoting Your Massage Practice
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 042: Choosing A Legal Entity for Your Massage Business

Sharing is caring!

12 shares
  • Share
  • Tweet
« Podcast Episode 016: What’s the Deal with Zeel?
Podcast Episode 018: A Course for Massage Therapists About to Launch Their Businesses »

The Massage Business Mama Shop

Rebooking 101: How to Retain Clients and Fill Your Schedule for Massage Therapists

Digital Resources

Find Out What Type of a Massage Practice You Should Work In

Quiz for Massage Therapists

Quiz




Let’s Get Connected

  • Facebook
  • Instagram
  • Pinterest

Hi I'm Ali. A Massage Therapist - Business Owner - & Mama. Read More…

Categories

Content Protection by DMCA.com

Recent Posts

  • Setting Your Massage Rates
  • Podcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski
  • Podcast Episode 043: Attracting Versus Promoting Your Massage Practice
  • Podcast Episode 042: Choosing A Legal Entity for Your Massage Business
  • Podcast Episode 041: How Ayurvedic Doshas Can Inform Your Bodywork

the.massage.business.mama

the.massage.business.mama
Are you with Beca on this one? Or have you have to Are you with Beca on this one? Or have you have to “do” the nasty? 

#alignwiththemassagebusinessmama #themassagebusinessmama #massagetherapy #massagetherapist #massagetherapylife #bodyworker #massagepodcast #massagestudent #massagebusinessadvice #massagebusiness
Have you ever gotten a bad review online? It can Have you ever gotten a bad review online? 

It can feel awful, especially when you know you did nothing to deserve such negativity. 

BUT...it's not all for not! 

Client reviews are HUGE for SEO ranking. The more reviews you have, the higher you rank. Even better, even if those reviews aren't 5-star reviews, they still help our web presence gain traction. Pretty cool, huh? Even the bad reviews help us out! Obviously, a good review is better, but I'll bet you never thought that a bad review could actually do something good for you.

#massagebusiness #themassagebusinessmama #massagestudent #massagebusinessadvice #massagetherapist #massagetherapistlife
Setting rates is a tricky thing. One that is easy Setting rates is a tricky thing. One that is easy to lament! 

Charge too little, and you will be in the poor house. Charge too much, and you risk pricing yourself out of the market. 

BUT it is important to note that often people perceive those with lesser prices as less than therapists. Charging a higher price might actually make you more appealing. 

😳

“Oh, they charge a lot, they must be good!”

😳

In her work as a money coach, Mikelann Valterra talks about the concept of 'noble poverty.' This is basically the concept that having money is a negative thing, the root of all evil. 

In my experience, massage therapists are particularly susceptible to this mindset. We are giving by nature. We want to help as many people as possible. Yet if we aren't taking care of ourselves, and yes, that means financially, we won't have enough reserves in our tanks to take care of those around us, including our massage clients. 

There is nothing noble about neglecting your needs. You are simply neglecting your needs. 

So... Price yourself just a touch higher than you feel comfortable! It is so much easier to offer discounts than to increase your price once it has been established. 

#massagebusinessadvice #massagebusiness #massagepricing #massagetherapist #themassagebusinessmama @seattlemoneycoach
Are you looking to find a new massage office? On Are you looking to find a new massage office? 

One of the most exciting things when you are getting started building a massage business is finding an office! Envisioning the possibility each space represents is FUN! 

What colors to decorate with, how to layout the room, where you will check clients in and out... this is where your business really begins to come to life! 

BUT, it is important NOT to get swept away by any one element of a location and instead factor in all the important considerations. Such as: 

🖤Energetics
🖤Safety
🖤Neighbors
🖤Cleanliness
🖤Parking
🖤Location
🖤Price
🖤Noise
🖤Amenities
🖤Landlord

Listen to episode 011: Finding A Massage Office of "Align with The Massage Business Mama" to gain some helpful advice on picking your next location. 

#massagepodcast #alignwiththemassagebusinessmama #massagepreneur #massageoffice #massagetherapist #massagebusiness #massagebusinesstip#massagebusinesscoaching
Getting naked can be a stressful thing for some of Getting naked can be a stressful thing for some of our massage clients!

As comfortable as we are with nudity, it is crucial to remember that it can be a stressful occurrence for some to take off their clothes. Maybe due to poor body image, a history of trauma, or they may just be extremely modest –whatever the reason, it is important that we are sensitive to this reality! 

I recently received an email from a friend illustrating my point.

“Usually, I get a massage in the middle of my workday. During the summer, sometimes my feet get a little sweaty, and I’m always worried that they will smell during my massage! Do people clean their feet with wet wipes or something before a massage or just not worry about it?”

This email got me thinking. Many of our clients have questions such as these, how can we help them feel more at ease before they even enter our establishment? How do they know that we don’t even notice their unshaven legs, sweaty feet, or dry elbows?

One answer, a clearly written “what to expect” section, either on your website or in a welcome email. 

If we can help our clients know what to expect when they come for their massage, they can stop fretting about the unknown and begin to relax before ever setting foot through our doors.

Do you have a “what to expect” section on your website? Please share in the comments! 

#themassagebusinessmama #massageethics #massagetherapist #massageintake #massagetherapy #massagebusiness #massagebusinesstips #massagebusinesscoach #massageclients
Load More Follow on Instagram



Copyright © 2023 · Refined theme by Restored 316

This site uses cookies. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
12 shares