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Podcast Episode 017: IG Reels for Massage Marketing

A Village of Resources· Fresh Out Of Massage School· Podcast· Running A Massage Therapy Practice

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In this Post: In this episode, we walk you through our process of creating an IG Reel for massage marketing. While we are far from experts, we do understand the power behind this tool, and wanted to share our experience.

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Massage Podcast

EPISODE 017: IG Reels for Massage Marketing

Do Instagram Reels confuse you? They did us too, but we understand the power they currently harness. This is why we decided to stretch ourselves a little bit for this episode and dive into the creation process. 

A little back history:

Instagram had a problem. They were losing people to TikTok. And in an effort to combat this, they pushed out Reels. These 15 or 30-second video sequences are great for telling stories, giving a glimpse into your life, or marketing your business. 

And because Instagram is trying to gain back market share, they are showing Reels to a larger audience than stories and posts. Thus, it would behoove Massage Therapists to learn the process. 

Now I know, it’s never easy to learn something new, especially when it comes to technology, but these videos are fun ways to get more eyes on your profile. 

Social media is a powerful marketing tool when you spend the time learning how to make the algorithms work in your favor. So whether or not you are an IG newbie or a long-time user, you are going to want to start sharing Reels! 

Beca and I walk you through our journey as we create a 15-second Reel on @themassagebusinessmama. It was fun, sometimes trying to make this Reel, and we are excited to share with you our process. 

So please, check out our Episode and the Reel and let us know what you think! We hope we inspire you to try making a little Reel magic yourself!

Listen here: IG Reels for Massage Marketing

Podcast Episode 017: IG Reels for Massage Marketing

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
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  • Podcast Episode 050: Show Up & Shine on Social Media with Stacey Hagen
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the.massage.business.mama

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Can we stop perpetuating this myth? #massagether Can we stop perpetuating this myth? 

#massagetherapyeducation #massagestudent #themassagebusinessmama #massageprofessional #bodyworker #massagepreneur #massagebusiness #massagetherapist #prenatalmassage #prenatalmassagetherapy
Let's keep it real, therapists! We all have thos Let's keep it real, therapists! 

We all have those 'Oops!' moments in the treatment room. 

Share your funniest massage therapy mishaps in the comments below! 

#RealLifeOfAMassageTherapist #MassageTherapyFails #oopsmoments #massagediscounting #massagestudent #themassagebusinessmama #massageprofessional #bodyworker #massagepreneur #massagebusiness #massagetherapist
Let me be crystal clear: I don't believe that disc Let me be crystal clear: I don't believe that discounting is always the answer or the sole path to growing a successful massage business. 🚫

However, that doesn't mean there aren't times when strategic discounting can be a smart move! 🤝

#massagediscounting #massagestudent #themassagebusinessmama #massageprofessional #bodyworker #massagepreneur #massagebusiness #massagetherapist
I’m seeing something concerning and, dare I say, I’m seeing something concerning and, dare I say, toxic in the massage coaching world right now. The idea that discounting your massage service devalues you and the work you do and should be avoided at all costs. 

Now, do I think discounting is always appropriate or the only way to grow a massage business? NO!!! But that doesn’t mean there aren’t times when strategic discounting is appropriate! 

If you are struggling to establish your practices, please don’t feel ashamed or inadequate for considering this strategy. You are not a failure! Many therapists used discounting to fill their schedule at the beginning of their practice! It is ONE very effective tool for building a business! Is it the only tool? No, but yes, it is a tool!!! 

Don’t let the pressure to conform to the “no discounting” norm negatively impact your self-esteem or hinder your professional growth.

Discounting is ONE technique towards building a thriving massage practice! And you shouldn’t feel shame about implementing this technique. 

Got it?!?

#massagediscounting #massagestudent #themassagebusinessmama #massageprofessional #bodyworker #massagepreneur #massagebusiness #massagetherapist
Why do we do this to ourselves? 🤔 We know body Why do we do this to ourselves? 🤔

We know body mechanics are important, yet so often we neglect our own well-being when giving massage.

It's time to ensure that we, the healers, remain in good health too.

Let's make a commitment to treat our bodies as kindly as we treat our clients'.

#massagetherapistlife #marketingmadeeasy #themassagebusinessmama #massagemarketing #massagebusiness #massagepreneur #massagestudent #bodyworker
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