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Podcast Episode 001: Get to Know Your Hosts Ali and Beca

A Village of Resources· Podcast

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In this Post: Ali has teamed up with Beca to bring you a podcast titled, “Align with The Massage Business Mama”. Get to know us in Episode 001: Get to Know Your Hosts Ali and Beca. 

“Align with The Massage Business Mama” a Podcast Brings You

Massage Podcast

Episode 001: Get to Know Your Hosts Ali and Beca

Almost two years ago, Ali approached Beca about starting a podcast. She was reluctant. But, after some reflection, she decided to give it a go. So, the team launched “Align with The Massage Business Mama.” A place where Massage Therapists can hear relevant content that pertains specifically to their industry.

The podcast, still very much a work in progress, allows them to connect and share their knowledge and experience. With a combined 22+ years in the massage biz, they’ve learned a thing or two.

Their hope is to be fun, informative, and professional as they share relevant topics about which you, the Massage Therapist, care!

In this intro episode, they wanted to give you the chance to get to know them. What brought them to the massage field, what particular areas of expertise they have, and the direction they would like to take the podcast. 

They discuss their introduction to each other at the Boulder College of Massage Therapy (BCMT). Where they had the honor to be taught by the notorious Elaine Calenda, a true pioneer in the massage world. 

They talk about what brought them to the decision to become Therapists, their journey of working in spas, private practice, and having Massage Therapists work for them. 

They welcome suggestions and comments for future episodes, so please reach out with thoughts and ideas! Please, give it a listen!

Listen here: Episode 001: Get to Know Your Hosts Ali and Beca

PS. We are still working out the audio kinks. We feel confident that our sound quality will improve in the future as we dial in our editing software and microphones. Please be patient as we work out these technicalities.

"Align with The Massage Business Mama" brings you their intro episode.

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
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Recent Posts

  • Setting Your Massage Rates
  • Podcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski
  • Podcast Episode 043: Attracting Versus Promoting Your Massage Practice
  • Podcast Episode 042: Choosing A Legal Entity for Your Massage Business
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Are you with Beca on this one? Or have you have to Are you with Beca on this one? Or have you have to “do” the nasty? 

#alignwiththemassagebusinessmama #themassagebusinessmama #massagetherapy #massagetherapist #massagetherapylife #bodyworker #massagepodcast #massagestudent #massagebusinessadvice #massagebusiness
Have you ever gotten a bad review online? It can Have you ever gotten a bad review online? 

It can feel awful, especially when you know you did nothing to deserve such negativity. 

BUT...it's not all for not! 

Client reviews are HUGE for SEO ranking. The more reviews you have, the higher you rank. Even better, even if those reviews aren't 5-star reviews, they still help our web presence gain traction. Pretty cool, huh? Even the bad reviews help us out! Obviously, a good review is better, but I'll bet you never thought that a bad review could actually do something good for you.

#massagebusiness #themassagebusinessmama #massagestudent #massagebusinessadvice #massagetherapist #massagetherapistlife
Setting rates is a tricky thing. One that is easy Setting rates is a tricky thing. One that is easy to lament! 

Charge too little, and you will be in the poor house. Charge too much, and you risk pricing yourself out of the market. 

BUT it is important to note that often people perceive those with lesser prices as less than therapists. Charging a higher price might actually make you more appealing. 

😳

“Oh, they charge a lot, they must be good!”

😳

In her work as a money coach, Mikelann Valterra talks about the concept of 'noble poverty.' This is basically the concept that having money is a negative thing, the root of all evil. 

In my experience, massage therapists are particularly susceptible to this mindset. We are giving by nature. We want to help as many people as possible. Yet if we aren't taking care of ourselves, and yes, that means financially, we won't have enough reserves in our tanks to take care of those around us, including our massage clients. 

There is nothing noble about neglecting your needs. You are simply neglecting your needs. 

So... Price yourself just a touch higher than you feel comfortable! It is so much easier to offer discounts than to increase your price once it has been established. 

#massagebusinessadvice #massagebusiness #massagepricing #massagetherapist #themassagebusinessmama @seattlemoneycoach
Are you looking to find a new massage office? On Are you looking to find a new massage office? 

One of the most exciting things when you are getting started building a massage business is finding an office! Envisioning the possibility each space represents is FUN! 

What colors to decorate with, how to layout the room, where you will check clients in and out... this is where your business really begins to come to life! 

BUT, it is important NOT to get swept away by any one element of a location and instead factor in all the important considerations. Such as: 

🖤Energetics
🖤Safety
🖤Neighbors
🖤Cleanliness
🖤Parking
🖤Location
🖤Price
🖤Noise
🖤Amenities
🖤Landlord

Listen to episode 011: Finding A Massage Office of "Align with The Massage Business Mama" to gain some helpful advice on picking your next location. 

#massagepodcast #alignwiththemassagebusinessmama #massagepreneur #massageoffice #massagetherapist #massagebusiness #massagebusinesstip#massagebusinesscoaching
Getting naked can be a stressful thing for some of Getting naked can be a stressful thing for some of our massage clients!

As comfortable as we are with nudity, it is crucial to remember that it can be a stressful occurrence for some to take off their clothes. Maybe due to poor body image, a history of trauma, or they may just be extremely modest –whatever the reason, it is important that we are sensitive to this reality! 

I recently received an email from a friend illustrating my point.

“Usually, I get a massage in the middle of my workday. During the summer, sometimes my feet get a little sweaty, and I’m always worried that they will smell during my massage! Do people clean their feet with wet wipes or something before a massage or just not worry about it?”

This email got me thinking. Many of our clients have questions such as these, how can we help them feel more at ease before they even enter our establishment? How do they know that we don’t even notice their unshaven legs, sweaty feet, or dry elbows?

One answer, a clearly written “what to expect” section, either on your website or in a welcome email. 

If we can help our clients know what to expect when they come for their massage, they can stop fretting about the unknown and begin to relax before ever setting foot through our doors.

Do you have a “what to expect” section on your website? Please share in the comments! 

#themassagebusinessmama #massageethics #massagetherapist #massageintake #massagetherapy #massagebusiness #massagebusinesstips #massagebusinesscoach #massageclients
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