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Podcast Episode 018: A Course for Massage Therapists About to Launch Their Businesses

A Village of Resources· Fresh Out Of Massage School· Podcast· Running A Massage Therapy Practice

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In this Post: In Episode 018: A Course for Massage Therapists About to Launch Their Businesses, we talk about Ali’s upcoming course. A course dedicated to helping those in the beginning stages of building their massage business actualize their dreams.

“ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU

Massage Podcast

EPISODE 018: A Course for Massage Therapists About to Launch Their Businesses

When Ali was still in massage school, she began noticing a severe gap in the information being provided in massage school versus what it actually took to be a thriving, successful entrepreneur.

Having grown up in a long line of entrepreneurs. Men and women who built businesses from scratch, she knew that the information being presented to massage therapists was lacking.

As she got out into the field and began building her multi-therapist practice, she encountered A LOT of therapists in various stages of their careers. It broke her heart to watch therapist after therapist struggle to build a business that actually sustained them.

They would come to her with giant dreams, and she would watch as time and time again they spun their wheels trying to get things off the ground and profitable.

She understands the struggle is real! And she knows the past year has done nothing to help this! The idea of starting a massage business amid the biggest global pandemic we have ever experienced is a bit scary. But the thing is, she’s got your back!

And so a course was born…

She created a course dedicated to helping massage therapists launch thriving, successful businesses. And in this episode, we discuss all the details of this 12-week long adventure. From the topics we cover to guest presenters we will meet, this episode sheds light on what signing up for her course will be like.

There is nothing more rewarding than creating something from nothing. From having a seed of a vision grow into a living, breathing organism.

In this program, you will:

  • Set-up your massage business with all the necessary tools, equipment, and systems necessary to create a successful and profitable practice.
  • Develop a rock-solid rebooking strategy.
  • Get crystal clear on your mission, values, ethics, policies, and procedures.
  • Determine what type of legal entity best suits your specific massage business.
  • Learn self-care tools and techniques to ensure you enjoy longevity in your massage career.
  • Implement techniques for networking and marketing that WORK to increase traffic through your door.
  • Create a highly converting website and social media strategy that allows for exponential growth.
  • Automate your systems to give more time-freedom than you ever dreamed possible.
  • Learn strategies for scaling your massage business in the future.

The program might be for you if:

You know you were meant to be your own boss, and in spite of the fact that you are scared, you are willing to take the risk. And you are ready to put in the hard work to have a rewarding business that supports you (and your family.)

You are ready to stop living in your comfort zone and ready to take a giant leap towards a future that feeds your soul and your pocketbook. One where you are the author of your own destiny. A future where you never have to ask for another vacation day or work with clients with whom you don’t align.

You are sick of working hard for someone else! Putting in so much time and energy to build someone else’s business no longer works for you.

A community of therapists in similar stages of business as you appeals to you. You’re ready for a little coaching and guidance to help you avoid common pitfalls and missteps that can cost loads of time and money!

You want to follow a step-by-step process to project you quickly towards your massage business dreams!

Ready to accept the challenge?

If so, sign up for one of the upcoming Masterclasses. Here you can learn tips and tools for building a massage practice and hear more about the upcoming course.

To register for the course click here.

Enrollment opens February 2nd.

Listen here: Episode 018: A Course for Massage Therapists About to Launch Their Businesses

Episode 018: A Course for Massage Therapists About to Launch Their Businesses

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
  • 5 Steps for Setting Your Massage RatesFresh Out Of Massage SchoolSetting Your Massage Rates
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 043: Attracting Versus Promoting Your Massage Practice
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 042: Choosing A Legal Entity for Your Massage Business

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« Podcast Episode 017: IG Reels for Massage Marketing
Podcast Episode 019: Uncovering Your Competitive Advantage to Accelerate Your Business Growth »

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Recent Posts

  • Setting Your Massage Rates
  • Podcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski
  • Podcast Episode 043: Attracting Versus Promoting Your Massage Practice
  • Podcast Episode 042: Choosing A Legal Entity for Your Massage Business
  • Podcast Episode 041: How Ayurvedic Doshas Can Inform Your Bodywork

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Are you with Beca on this one? Or have you have to Are you with Beca on this one? Or have you have to “do” the nasty? 

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Have you ever gotten a bad review online? It can Have you ever gotten a bad review online? 

It can feel awful, especially when you know you did nothing to deserve such negativity. 

BUT...it's not all for not! 

Client reviews are HUGE for SEO ranking. The more reviews you have, the higher you rank. Even better, even if those reviews aren't 5-star reviews, they still help our web presence gain traction. Pretty cool, huh? Even the bad reviews help us out! Obviously, a good review is better, but I'll bet you never thought that a bad review could actually do something good for you.

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Setting rates is a tricky thing. One that is easy Setting rates is a tricky thing. One that is easy to lament! 

Charge too little, and you will be in the poor house. Charge too much, and you risk pricing yourself out of the market. 

BUT it is important to note that often people perceive those with lesser prices as less than therapists. Charging a higher price might actually make you more appealing. 

😳

“Oh, they charge a lot, they must be good!”

😳

In her work as a money coach, Mikelann Valterra talks about the concept of 'noble poverty.' This is basically the concept that having money is a negative thing, the root of all evil. 

In my experience, massage therapists are particularly susceptible to this mindset. We are giving by nature. We want to help as many people as possible. Yet if we aren't taking care of ourselves, and yes, that means financially, we won't have enough reserves in our tanks to take care of those around us, including our massage clients. 

There is nothing noble about neglecting your needs. You are simply neglecting your needs. 

So... Price yourself just a touch higher than you feel comfortable! It is so much easier to offer discounts than to increase your price once it has been established. 

#massagebusinessadvice #massagebusiness #massagepricing #massagetherapist #themassagebusinessmama @seattlemoneycoach
Are you looking to find a new massage office? On Are you looking to find a new massage office? 

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What colors to decorate with, how to layout the room, where you will check clients in and out... this is where your business really begins to come to life! 

BUT, it is important NOT to get swept away by any one element of a location and instead factor in all the important considerations. Such as: 

🖤Energetics
🖤Safety
🖤Neighbors
🖤Cleanliness
🖤Parking
🖤Location
🖤Price
🖤Noise
🖤Amenities
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Listen to episode 011: Finding A Massage Office of "Align with The Massage Business Mama" to gain some helpful advice on picking your next location. 

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Getting naked can be a stressful thing for some of Getting naked can be a stressful thing for some of our massage clients!

As comfortable as we are with nudity, it is crucial to remember that it can be a stressful occurrence for some to take off their clothes. Maybe due to poor body image, a history of trauma, or they may just be extremely modest –whatever the reason, it is important that we are sensitive to this reality! 

I recently received an email from a friend illustrating my point.

“Usually, I get a massage in the middle of my workday. During the summer, sometimes my feet get a little sweaty, and I’m always worried that they will smell during my massage! Do people clean their feet with wet wipes or something before a massage or just not worry about it?”

This email got me thinking. Many of our clients have questions such as these, how can we help them feel more at ease before they even enter our establishment? How do they know that we don’t even notice their unshaven legs, sweaty feet, or dry elbows?

One answer, a clearly written “what to expect” section, either on your website or in a welcome email. 

If we can help our clients know what to expect when they come for their massage, they can stop fretting about the unknown and begin to relax before ever setting foot through our doors.

Do you have a “what to expect” section on your website? Please share in the comments! 

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