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In this post: These are the show notes for podcast Episode 033: How to Think Like a Marketer of “Align with The Massage Business Mama” with Wendy Pitts Reeves to discuss 3 key concepts practitioners must understand and embrace to have a successful practice.
Originally this presentation was recorded as part of Ali’s membership program, “Massage Momentum Membership.” We have taken excerpts from this interactive experience to share in this episode. If you are interested in learning more about the membership, click here.
“ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU
EPISODE 033: How To Think Like A Marketer
Marketing often has a sleazy stigma associated with it. Do you struggle to market your massage business? Or maybe the idea is just a tad uncomfortable.
Marketing is important for business growth. And the opportunities are all around us – if we but look. Everyone needs a massage, from people we chat with at the dentist’s office to parents at after-school pick-ups! But that does not mean they are always easy to navigate! While there are those rare unicorns who make it look effortless, for the rest of us, it takes a bit more work.
Stepping outside our comfort zone is an essential piece of being an entrepreneur! By challenging ourselves to make new connections and learn new information, we are elevating ourselves and setting ourselves up for thriving practices.
Your biggest marketing tool is you.
One of the most intimidating things as a Massage Therapist is trying to sell ourselves – to convince potential clients that we are worthy of their hard-earned dollars.
We get it. If you look at it as making a sleazy sales pitch, it’s not going to feel good! You will feel like a used car salesman if you are pushing, pushing for the sale. But it doesn’t have to be that hard!
The thing is, you are passionate about the work you do and the people you help along the way. You got into massage because you care about people, and you want to help them live more pain-free lives!
So why not look at it as SHARING instead of selling?
Our hope is that after listening to our episode you can more easily embrace the marketer within and learn to sell with confidence! That you can more confidently enter any situation and know how to talk about what you do.
The Three Key Concepts We Explore
1) Acknowledge your desire.
2) Own your authority.
3) Open your mouth.
Shake off those nerves, polish up your approach, and get out that door!
About Our Guest
Wendy Pitts Reeves is an inspirational speaker who coaches and mentors heart-centered entrepreneurs and small business owners across the U.S. A member of the Forbes Coaches Council, she presents to a wide range of audiences including civic clubs, government agencies, corporate groups, schools, churches, and non-profits.
Today she is most often invited to address entrepreneurs, healing arts professionals, and women’s events. As someone who’s built several businesses from the ground up, including a large, well-respected group psychotherapy practice, she’s experienced her share of setbacks and success. Through it all, Wendy has developed an appreciation for the strategies and courage it takes to build a successful practice. She also knows that the best ideas in the world are useless without the proper mindset.
Today, she seeks to inspire that courage in others, calling them to stop settling for less than they want and start creating the life and business they absolutely love. She’s a radical enCourager and a skilled teacher who can help people see what is possible for themselves, their lives, and their practice.
Resources Mentioned
5 Formulas for How to Craft an Elevator Speech
Listen here: 033: How To Think Like A Marketer
If you have any questions or would like us to cover a certain topic on the podcast, please reach out! We love hearing from listeners!
Author Profile
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Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
