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Podcast Episode 004: Networking Tips and Tools for Massage Therapists

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In this Post: In Episode 004 of “Align with The Massage Business Mama, learn networking tips and tools for massage therapists. 

“Align with The Massage Business Mama” a Podcast Brings You

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Episode 004: Networking Tips and Tools for Massage Therapists

Networking can be a scary and intimidating thing! However, as uncomfortable as it can be, it is hugely important for business growth.  

In this episode, we discuss the tips and tools we have implemented over the years to help us feel more comfortable in a variety of networking settings. 

8 Suggestions to Help You Become More Comfortable at Networking Events

1) Practice – 

Try practicing your elevator pitch in front of the mirror, or recorded it on your phone. Practice doesn’t make perfect. It makes permanent. When something is permanent, it is a lot easier to come up with the right words on the spot. 

2) Print Out Promotional Material – 

Having shiny promotional material to pass out helps build confidence. It gives you something to do instead of fumbling with your hands.

We recommendation Moo for printing, it is a cut above!

3) Smile – 

We hate even to mention it, but you are so much more approachable when you have a smile on your face! Take a deep breath, smile, and step outside your comfort zone. 

4) Listen – 

Practicing active listening endures you to people. Avoid aggressively asserting your own agenda.

5) Avoid the Urge to Sell – 

Instead of selling your services, share the exciting things that are going on in your business. Try to pretend that you are just chatting with a friend. 

6) Bring a Friend – 

When you bring a good sidekick with you to networking events, you can elevate each other and avoid always having to toot your own horn. Just make sure you bring someone who isn’t going to only want to chat with you.

7) Have a goal – 

Give yourself an objective going into networking events. Having a purpose helps calms the nerves and get you out of your head. Maybe your one goal is to find someone who you resonate with and set up a coffee date. Simple goals or objectives are great!

8) Fake It Until You Make It – 

The more confidence you exude, the more comfortable you will become. Over time, you will become more poised, and you will no longer have to “fake-it” because you will have “made-it”! 

Treat every encounter as a networking opportunity. The world is your oyster. Introduce yourself to the businesses around you, and then baby step into bigger events.  

Stepping outside your comfort zone is an essential piece to being an entrepreneur. By challenging ourselves to make new connections and learn new information, we are elevating ourselves and setting ourselves up for thriving practices. To neglect this type of engagement would be foolish. Shake off those nerves, polish up your approach, and get out the door. 

You may also want to check out:

How to Become More Comfortable at Networking Events

Listen here: Episode 004: Networking Tips and Tools for Massage Therapists

PS. We are still working out the audio kinks. We feel confident that our sound quality will improve in the future as we dial in our editing software and microphones. Please be patient as we work out these technicalities.

Align with The Massage Business Mama Episode 004

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
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  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 043: Attracting Versus Promoting Your Massage Practice
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Recent Posts

  • Setting Your Massage Rates
  • Podcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski
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the.massage.business.mama
Are you with Beca on this one? Or have you have to Are you with Beca on this one? Or have you have to “do” the nasty? 

#alignwiththemassagebusinessmama #themassagebusinessmama #massagetherapy #massagetherapist #massagetherapylife #bodyworker #massagepodcast #massagestudent #massagebusinessadvice #massagebusiness
Have you ever gotten a bad review online? It can Have you ever gotten a bad review online? 

It can feel awful, especially when you know you did nothing to deserve such negativity. 

BUT...it's not all for not! 

Client reviews are HUGE for SEO ranking. The more reviews you have, the higher you rank. Even better, even if those reviews aren't 5-star reviews, they still help our web presence gain traction. Pretty cool, huh? Even the bad reviews help us out! Obviously, a good review is better, but I'll bet you never thought that a bad review could actually do something good for you.

#massagebusiness #themassagebusinessmama #massagestudent #massagebusinessadvice #massagetherapist #massagetherapistlife
Setting rates is a tricky thing. One that is easy Setting rates is a tricky thing. One that is easy to lament! 

Charge too little, and you will be in the poor house. Charge too much, and you risk pricing yourself out of the market. 

BUT it is important to note that often people perceive those with lesser prices as less than therapists. Charging a higher price might actually make you more appealing. 

😳

“Oh, they charge a lot, they must be good!”

😳

In her work as a money coach, Mikelann Valterra talks about the concept of 'noble poverty.' This is basically the concept that having money is a negative thing, the root of all evil. 

In my experience, massage therapists are particularly susceptible to this mindset. We are giving by nature. We want to help as many people as possible. Yet if we aren't taking care of ourselves, and yes, that means financially, we won't have enough reserves in our tanks to take care of those around us, including our massage clients. 

There is nothing noble about neglecting your needs. You are simply neglecting your needs. 

So... Price yourself just a touch higher than you feel comfortable! It is so much easier to offer discounts than to increase your price once it has been established. 

#massagebusinessadvice #massagebusiness #massagepricing #massagetherapist #themassagebusinessmama @seattlemoneycoach
Are you looking to find a new massage office? On Are you looking to find a new massage office? 

One of the most exciting things when you are getting started building a massage business is finding an office! Envisioning the possibility each space represents is FUN! 

What colors to decorate with, how to layout the room, where you will check clients in and out... this is where your business really begins to come to life! 

BUT, it is important NOT to get swept away by any one element of a location and instead factor in all the important considerations. Such as: 

🖤Energetics
🖤Safety
🖤Neighbors
🖤Cleanliness
🖤Parking
🖤Location
🖤Price
🖤Noise
🖤Amenities
🖤Landlord

Listen to episode 011: Finding A Massage Office of "Align with The Massage Business Mama" to gain some helpful advice on picking your next location. 

#massagepodcast #alignwiththemassagebusinessmama #massagepreneur #massageoffice #massagetherapist #massagebusiness #massagebusinesstip#massagebusinesscoaching
Getting naked can be a stressful thing for some of Getting naked can be a stressful thing for some of our massage clients!

As comfortable as we are with nudity, it is crucial to remember that it can be a stressful occurrence for some to take off their clothes. Maybe due to poor body image, a history of trauma, or they may just be extremely modest –whatever the reason, it is important that we are sensitive to this reality! 

I recently received an email from a friend illustrating my point.

“Usually, I get a massage in the middle of my workday. During the summer, sometimes my feet get a little sweaty, and I’m always worried that they will smell during my massage! Do people clean their feet with wet wipes or something before a massage or just not worry about it?”

This email got me thinking. Many of our clients have questions such as these, how can we help them feel more at ease before they even enter our establishment? How do they know that we don’t even notice their unshaven legs, sweaty feet, or dry elbows?

One answer, a clearly written “what to expect” section, either on your website or in a welcome email. 

If we can help our clients know what to expect when they come for their massage, they can stop fretting about the unknown and begin to relax before ever setting foot through our doors.

Do you have a “what to expect” section on your website? Please share in the comments! 

#themassagebusinessmama #massageethics #massagetherapist #massageintake #massagetherapy #massagebusiness #massagebusinesstips #massagebusinesscoach #massageclients
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