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Podcast Episode 021: Marketing with Em of The Creative Bodega

A Village of Resources· Fresh Out Of Massage School· Podcast· Running A Massage Therapy Practice

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In this Post: In Episode 021: Marketing with Em of The Creative Bodega, we interview the talented and amazing Emily Conners, founder of The Creative Bodega.

“ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU

Massage Podcast

EPISODE 021: Marketing with Em of The Creative Bodega

On this episode of “Align with The Massage Business Mama,” we are joined by branding, marketing, and Canva genius Emily Conners of “The Creative Bodega.” Because we all could use a little marketing refresher from time to time! Am I right?

We were first introduced to Emily or Em when Ali set out to launch her course, “Massage In The Real World.” Em and Ali were students together inside of Amy Porterfield’s “Digital Course Academy.” 

Ironically, right around the time we released Episode 017: IG Reels for Massage Marketing, Em was hosting a workshop on creating Reels in Instagram. Reels are hot! But honestly Therapists, she had figured out a heck of a lot more than we had! She’s amazing at breaking down seemingly daunting tasks into manageable chunks! And that’s why we love her!

Em first got started in the world of marketing when she set out to brand and market her own brick and mortar business, a gym. She found that not only did she really like marketing her gym, but she was actually pretty good at it too! 

As time progressed, she began to spend more and more time away from the gym as she helped others understand the fundamentals of marketing, primarily through the resource Canva. And this is when the idea of creating a course came to her.

Have you checked out Canva yet? If not, I highly suggest you head over and utilize this amazing marketing tool!

In the somewhat superficial world of social media, Em has a way having genuine, authentic conversations with her audience, and she hopes to teach you how to do the same! You can learn by taking her course, or following her on Instagram.

From nailing your colors, fonts, and logos to showing your face, Emily’s got something to say about it all! 

We are so excited to have her on-air and hope that you love her just as much as we do!!!

Please take a listen and let us know what you think! 

Listen here: Episode 021: Marketing with Em of The Creative Bodega

Contact Em

Emily Conners

Website: https://thecreativebodega.com/

IG: @the.creative.boega

Marketing with Em of The Creative Bodega

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
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  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 042: Choosing A Legal Entity for Your Massage Business

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Recent Posts

  • Setting Your Massage Rates
  • Podcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski
  • Podcast Episode 043: Attracting Versus Promoting Your Massage Practice
  • Podcast Episode 042: Choosing A Legal Entity for Your Massage Business
  • Podcast Episode 041: How Ayurvedic Doshas Can Inform Your Bodywork

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Are you with Beca on this one? Or have you have to Are you with Beca on this one? Or have you have to “do” the nasty? 

#alignwiththemassagebusinessmama #themassagebusinessmama #massagetherapy #massagetherapist #massagetherapylife #bodyworker #massagepodcast #massagestudent #massagebusinessadvice #massagebusiness
Have you ever gotten a bad review online? It can Have you ever gotten a bad review online? 

It can feel awful, especially when you know you did nothing to deserve such negativity. 

BUT...it's not all for not! 

Client reviews are HUGE for SEO ranking. The more reviews you have, the higher you rank. Even better, even if those reviews aren't 5-star reviews, they still help our web presence gain traction. Pretty cool, huh? Even the bad reviews help us out! Obviously, a good review is better, but I'll bet you never thought that a bad review could actually do something good for you.

#massagebusiness #themassagebusinessmama #massagestudent #massagebusinessadvice #massagetherapist #massagetherapistlife
Setting rates is a tricky thing. One that is easy Setting rates is a tricky thing. One that is easy to lament! 

Charge too little, and you will be in the poor house. Charge too much, and you risk pricing yourself out of the market. 

BUT it is important to note that often people perceive those with lesser prices as less than therapists. Charging a higher price might actually make you more appealing. 

😳

“Oh, they charge a lot, they must be good!”

😳

In her work as a money coach, Mikelann Valterra talks about the concept of 'noble poverty.' This is basically the concept that having money is a negative thing, the root of all evil. 

In my experience, massage therapists are particularly susceptible to this mindset. We are giving by nature. We want to help as many people as possible. Yet if we aren't taking care of ourselves, and yes, that means financially, we won't have enough reserves in our tanks to take care of those around us, including our massage clients. 

There is nothing noble about neglecting your needs. You are simply neglecting your needs. 

So... Price yourself just a touch higher than you feel comfortable! It is so much easier to offer discounts than to increase your price once it has been established. 

#massagebusinessadvice #massagebusiness #massagepricing #massagetherapist #themassagebusinessmama @seattlemoneycoach
Are you looking to find a new massage office? On Are you looking to find a new massage office? 

One of the most exciting things when you are getting started building a massage business is finding an office! Envisioning the possibility each space represents is FUN! 

What colors to decorate with, how to layout the room, where you will check clients in and out... this is where your business really begins to come to life! 

BUT, it is important NOT to get swept away by any one element of a location and instead factor in all the important considerations. Such as: 

🖤Energetics
🖤Safety
🖤Neighbors
🖤Cleanliness
🖤Parking
🖤Location
🖤Price
🖤Noise
🖤Amenities
🖤Landlord

Listen to episode 011: Finding A Massage Office of "Align with The Massage Business Mama" to gain some helpful advice on picking your next location. 

#massagepodcast #alignwiththemassagebusinessmama #massagepreneur #massageoffice #massagetherapist #massagebusiness #massagebusinesstip#massagebusinesscoaching
Getting naked can be a stressful thing for some of Getting naked can be a stressful thing for some of our massage clients!

As comfortable as we are with nudity, it is crucial to remember that it can be a stressful occurrence for some to take off their clothes. Maybe due to poor body image, a history of trauma, or they may just be extremely modest –whatever the reason, it is important that we are sensitive to this reality! 

I recently received an email from a friend illustrating my point.

“Usually, I get a massage in the middle of my workday. During the summer, sometimes my feet get a little sweaty, and I’m always worried that they will smell during my massage! Do people clean their feet with wet wipes or something before a massage or just not worry about it?”

This email got me thinking. Many of our clients have questions such as these, how can we help them feel more at ease before they even enter our establishment? How do they know that we don’t even notice their unshaven legs, sweaty feet, or dry elbows?

One answer, a clearly written “what to expect” section, either on your website or in a welcome email. 

If we can help our clients know what to expect when they come for their massage, they can stop fretting about the unknown and begin to relax before ever setting foot through our doors.

Do you have a “what to expect” section on your website? Please share in the comments! 

#themassagebusinessmama #massageethics #massagetherapist #massageintake #massagetherapy #massagebusiness #massagebusinesstips #massagebusinesscoach #massageclients
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