Fun. Informative. Professional.
Align with The Massage Business Mama comes to you with a combined 22 plus years experience in the massage biz as entrepreneurs. Providing actionable tips and resources.
Beca an off-grid living, quirky, trail-running, massage therapist, esthetician, and yogi offers her business and wellness perspective to you with a highly caffeine-fueled compassionate wit.
Ali, your hard-working, driven, creative mom, massage therapist, business owner, lover of friend gatherings, all-time annual family talent show winner, brings her drive and business savvy to every episode.
The Coronavirus has rocked the massage industry. This interactive workbook helps walk you through changes you may want to explore in your massage practice due to the virus. It has been tough trying to figure out what steps to take next, using this guide you will have a clearer picture of how to move forward in a post-COVID landscape. (Apply coupon code: PODCAST at checkout for a 58% discount.)
Beca began her journey as a young widow raising her 4-year-old daughter struggling to put herself through school towards a Business Degree.
After a few years of working, parenting, and going to school part-time, overwhelm finally set in, and she decided to shift gears and attend the Boulder College of Massage Therapy.
Beca completed BCMT’s 1500 hour Associate Program and was overjoyed to find her path and passion in the Massage Profession.
Beca has been practicing professionally since 2008. She has primarily spent her time in the Spa Environment, practicing massage, managing, and educating, as well as always maintaining a vibrant, multi-modality private practice.
Being someone who has always felt the need to grow and challenge herself in 2015, she became a licensed Esthetician. She also completed her first Yoga Teacher Training in 2015 and completed her second YTT in 2017. Her multidisciplinary continuing education efforts throughout the years have been extensive and wide-ranging, touching on topics such as Anatomical Analysis, Technique Driven Study, Energy work, Marketing Strategies, and Financial Administration.
Beca is passionate about all things Wellness from her internal environment to her external environment. This passion is channeled into her newest adventure of part-time off-grid living in Idaho with her husband Brett, kiddo Bayne, and giant golden retriever Charlie. “When I let go of what I am I become what I might be” These words of Lao Tzu are a directing force for Beca, guiding her steps into what is next to come.
Ali got into bodywork at a young age. Her mother employed child labor in the form of massage as a bribe in exchange for a delayed bedtime. She was a night owl and decided this was not a bad gig.
Years later, after getting a degree in art (right brain for the win!) and a minor in business (left brain for the win!), with memories of this exploitation, she went forth and tackled massage school at The Boulder College of Massage Therapy.
Coming from a long line of entrepreneurs, it was inevitable that she would one day end up working for herself. This entrepreneurial journey started in 2008 when she began renting space by the hour from an existing massage practice. While building her practice, she supplemented her income by working at several spas around her town, Steamboat Springs, Colorado.
In 2016 she experienced the single most amazing thing ever - giving birth to her baby boy. She was changed.
When she was about to head back to work, a work she loved, a work that had defined her for years, she was scared. Scared to leave her son, scared to see if she could still be the kind of therapist she was before becoming a mother, scared to navigate being a mother, wife, therapist, and employer.
Thus, The Massage Business Mama was born. A place where other massage entrepreneurs could find resources for going back to work after having a child.
A few years later, she was thrilled when Beca jumped onboard her idea to co-host a massage podcast! She hopes you enjoy the show!
Episodes
In this Post: In Episode 022: No-Shows in Your Massage Biz, we discuss one pesky and inevitable downside of running a massage business, when clients fail to give notice that they will not be making it to their appointment. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 022: No-Shows in Your Massage Biz
In this Post: In Episode 021: Marketing with Em of The Creative Bodega, we interview the talented and amazing Emily Conners, founder of The Creative Bodega. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 021: Marketing with Em of The Creative Bodega On this episode of “Align with The Massage Business Mama,” we
In this Post: In Episode 020: Naming Your Massage Biz, we uncover tips and tools for effectively naming your business to set yourself up for success. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 020: Naming Your Massage Biz Naming your massage business is something we often see slow therapists down. They get
In this Post: In Episode 019: Uncovering Your Competitive Advantage to Accelerate Your Business Growth, we talk with a recent grad of Ali’s “Massage in The Real World” program about the importance of identifying your competitive advantage. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 019: Uncovering Your Competitive Advantage to Accelerate Your
In this Post: In Episode 018: A Course for Massage Therapists About to Launch Their Businesses, we talk about Ali’s upcoming course. A course dedicated to helping those in the beginning stages of building their massage business actualize their dreams. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 018: A Course for Massage
In this Post: In this episode, we walk you through our process of creating an IG Reel for massage marketing. While we are far from experts, we do understand the power behind this tool, and wanted to share our experience. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 017: IG Reels for Massage
In this Post: In this episode, we discuss What’s the Deal with Zeel, the app that is revolutionizing the mobile massage industry. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 016: What’s the Deal with Zeel? In this episode, Beca and Ali discuss Zeel. The app that brings massage therapists to clients who
In this Post: In this episode, we discuss burnout, sexuality, and side hustles with Guest Erica Olson. As a seasoned therapist, Erica is taking a step back from massage. In this episode we discuss why. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 015: Burnout, Sexuality, and Side Hustles with Guest Erica Olson:
In this Post: In this episode, we discuss the intimidating topic of SEO. Prompted from a question we received from a listener, we go into quick, easy ways to increase your chances of ranking and how to set-up your massage website for optimal SEO. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 013:
In this Post: In this episode, we interview Joyce Gauthier of the Respect Massage Movement. Respect Massage with Joyce Gauthier is a movement aimed at helping protect massage therapists from sexual solicitors. This important topic is one that often gets glossed over in massage school. Joyce is working tirelessly to combat that problem. “ALIGN WITH THE
In this Post: In this episode we discuss all things taxes for massage therapists. We share our tips and tools for have a more stress-free tax season. “Align with The Massage Business Mama” a Podcast Brings You Episode 012: Taxes for Massage Therapists In this episode, we talk all things taxes! It’s a tough topic,
In this Post: In this episode we discuss finding a massage office, some common things to look for, negotiating with landlords, and post COVID considerations. “Align with The Massage Business Mama” a Podcast Brings You Episode 011: Finding a Massage Office In this episode, we chat about finding an office space, common things to look
In this Post: In this episode we discuss a listeners question, “Is it appropriate to recommend yoga as self-care to massage clients between sessions?” Listen as we talk yoga, self-care, & Askholes. “Align with The Massage Business Mama” a Podcast Brings You Episode 010: Yoga, Self-Care, & Askholes In this episode, we talk post-care recommendations,
In this Post: In this episode we discuss a listeners question. Is spirituality a part of massage? Are spirituality, energy work, and massage intertwined or completely separate from one another? Tune in to hear our take. “Align with The Massage Business Mama” a Podcast Brings You Episode 009: Is Spirituality A Aart of Massage? In
In this Post: Check out our COVID opportunities meditation for Massage Therapists to open your mind to new possibilities presented because of this global pandemic. “Align with The Massage Business Mama” a Podcast Brings You Episode 008: COVID Opportunities Meditation for Massage Therapists It may seem crazy to think that COVID has presented opportunities, yet,
In this Post: In this episode, Ali and Beca explore a baseline for how COVID has affected multiple therapists. With interviews from 7 different people connected to the massage industry, they paint a broader picture of how this pandemic is hitting our industry. “Align with The Massage Business Mama” a Podcast Brings You 007: A
In this Post: In this Episode, Beca and Ali discuss COVID-19 and The Massage Industry and how we can protect our immune systems, lessen the financial toll, and potential new norms for our industry. “Align with The Massage Business Mama” a Podcast Brings You Episode 005: COVID-19 and The Massage Industry The nasty virus, COVID-19
In this Post: In Episode 004 of “Align with The Massage Business Mama, learn networking tips and tools for massage therapists. “Align with The Massage Business Mama” a Podcast Brings You Episode 004: Networking Tips and Tools for Massage Therapists Networking can be a scary and intimidating thing! However, as uncomfortable as it can be,
In this Post: In Episode 003: To Niche or Not to Niche Your Massage Practice, we discuss how and when might be appropriate to niche. “Align with The Massage Business Mama” a Podcast Brings You Episode 003: To Niche or Not to Niche Your Massage Practice Niching is all the rage right now! Everywhere you
In this Post: Ali and Beca talk about their journey of being massage therapists while also being parents in Podcast “Episode 002: Work/Life Balance for Massage Therapists with Kids.” “Align with The Massage Business Mama” a Podcast Brings You Episode 002: Work/Life Balance for Massage Therapists with Kids Work-life balance for holistic practitioners. As two
In this Post: Ali has teamed up with Beca to bring you a podcast titled, “Align with The Massage Business Mama”. Get to know us in Episode 001: Get to Know Your Hosts Ali and Beca. “Align with The Massage Business Mama” a Podcast Brings You Episode 001: Get to Know Your Hosts Ali and