Fun. Informative. Professional.
Align with The Massage Business Mama comes to you with a combined 22 plus years experience in the massage biz as entrepreneurs. Providing actionable tips and resources.
Beca an off-grid living, quirky, trail-running, massage therapist, esthetician, and yogi offers her business and wellness perspective to you with a highly caffeine-fueled compassionate wit.
Ali, your hard-working, driven, creative mom, massage therapist, business owner, lover of friend gatherings, all-time annual family talent show winner, brings her drive and business savvy to every episode.
The Coronavirus has rocked the massage industry. This interactive workbook helps walk you through changes you may want to explore in your massage practice due to the virus. It has been tough trying to figure out what steps to take next, using this guide you will have a clearer picture of how to move forward in a post-COVID landscape. (Apply coupon code: PODCAST at checkout for a 58% discount.)
Beca began her journey as a young widow raising her 4-year-old daughter struggling to put herself through school towards a Business Degree.
After a few years of working, parenting, and going to school part-time, overwhelm finally set in, and she decided to shift gears and attend the Boulder College of Massage Therapy.
Beca completed BCMT’s 1500 hour Associate Program and was overjoyed to find her path and passion in the Massage Profession.
Beca has been practicing professionally since 2008. She has primarily spent her time in the Spa Environment, practicing massage, managing, and educating, as well as always maintaining a vibrant, multi-modality private practice.
Being someone who has always felt the need to grow and challenge herself in 2015, she became a licensed Esthetician. She also completed her first Yoga Teacher Training in 2015 and completed her second YTT in 2017. Her multidisciplinary continuing education efforts throughout the years have been extensive and wide-ranging, touching on topics such as Anatomical Analysis, Technique Driven Study, Energy work, Marketing Strategies, and Financial Administration.
Beca is passionate about all things Wellness from her internal environment to her external environment. This passion is channeled into her newest adventure of part-time off-grid living in Idaho with her husband Brett, kiddo Bayne, and giant golden retriever Charlie. “When I let go of what I am I become what I might be” These words of Lao Tzu are a directing force for Beca, guiding her steps into what is next to come.
Ali got into bodywork at a young age. Her mother employed child labor in the form of massage as a bribe in exchange for a delayed bedtime. She was a night owl and decided this was not a bad gig.
Years later, after getting a degree in art (right brain for the win!) and a minor in business (left brain for the win!), with memories of this exploitation, she went forth and tackled massage school at The Boulder College of Massage Therapy.
Coming from a long line of entrepreneurs, it was inevitable that she would one day end up working for herself. This entrepreneurial journey started in 2008 when she began renting space by the hour from an existing massage practice. While building her practice, she supplemented her income by working at several spas around her town, Steamboat Springs, Colorado.
In 2016 she experienced the single most amazing thing ever - giving birth to her baby boy. She was changed.
When she was about to head back to work, a work she loved, a work that had defined her for years, she was scared. Scared to leave her son, scared to see if she could still be the kind of therapist she was before becoming a mother, scared to navigate being a mother, wife, therapist, and employer.
Thus, The Massage Business Mama was born. A place where other massage entrepreneurs could find resources for going back to work after having a child.
A few years later, she was thrilled when Beca jumped onboard her idea to co-host a massage podcast! She hopes you enjoy the show!
Episodes
In this post: In this episode of “Align with The Massage Business Mama,” we are joined by Christine Walsh to discuss money mindset for massage therapists. Christine, a money mindset strategist, mentor, and speaker, using her 25+ years of experience in finance and accounting to help visionary businesswomen master their inner money game. ALIGN WITH THE
In this post: In the latest episode of “Align with The Massage Business Mama,” we discuss when is it appropriate to discount your massage services. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 046: When Is It Appropriate To Discount Your Massage Services Some believe that massage therapists should never discount. And we get
In this post: In the latest episode of “Align with The Massage Business Mama,” we talk about the difficult task of firing a massage client. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 045: Firing a Massage Client In Ali’s most recent masterclass, Building A Massage Business From The Ground Up: How to Grow from
In this post: In the latest episode of “Align with The Massage Business Mama,” we talk about an often forgotten topic in our industry, retirement planning for massage therapists. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 044: Retirement Planning for Massage Therapists with Sheri Rozeski Us massage therapists are not notoriously known for
In this post: In the latest episode of “Align with The Massage Business Mama,” we dig into a unique approach to marketing your practice, attracting versus promoting your massage practice. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 043: ATTRACTING VERSUS PROMOTING YOUR MASSAGE PRACTICE What does a sober living group and massage
In this post: In this episode of “Align with The Massage Business Mama,” we unpack one of the big struggles entrepreneurs experience when starting their business, choosing a legal entity for your massage business. ALIGN WITH THE MASSAGE BUSINESS MAMA A PODCAST BRINGS YOU EPISODE 042: Choosing A Legal Entity for Your Massage Business One of
In this post: In the latest episode of “Align with The Massage Business Mama,” with guest Kimberly Kubicke, we dig into how Ayurvedic doshas can inform your bodywork. ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 041: How Ayurvedic Doshas Can Inform Your Bodywork Are you familiar with the doshas in Ayurvedic medicine?
In this post: In the latest episode of “Align with The Massage Business Mama,” we disclose some fun and exciting changes to our podcast. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 040: Changes to Our Podcast Maybe you’ve noticed some changes with our podcast lately. Beca hasn’t been present in as many
In this post: In the latest episode of “Align with The Massage Business Mama,” Joanna Sapir, a business coach for innovative wellness practitioners, presents an innovative approach to business of stepping away from the session-by-session approach so many of us are accustomed. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 039: Stepping Away
In this post: In the latest episode of “Align with The Massage Business Mama,” Susan Finn of “Rise Above the Noise” joins us to talk about email marketing and subject lines. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 038: Email Marketing Part Two: Subject Lines I want you to imagine a
In this post: In the latest episode of “Align with The Massage Business Mama,” Sheila Miller of “Becoming Mighty” joins us to talk about email marketing and welcome sequences. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 037: Email Marketing Part One: Welcome Sequences Email marketing is one of the quickest and
In this post: In the latest episode of “Align with The Massage Business Mama,” we are joined by author, guest, and massage therapist Nicole Keane. We talk about her recently released book, “The Tao of the Polyvagal Theory: A five element perspective for a future of healing the spirit and balancing the autonomic nervous system.”
In this post: In the latest episode of “Align with The Massage Business Mama,” Episode 035: Working While Pregnant As A Massage Therapist, we are joined by guest Emily Van Dyke to discuss all things pregnancy. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 035: Working While Pregnant As A Massage Therapist
In this post: These are the show notes for podcast Episode 034: How To Give A Client-Centered Massage of “Align with The Massage Business Mama.” “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 034: HOW TO GIVE A CLIENT-CENTERED MASSAGE This episode was prompted by a “Massage In The Real World” student.
In this post: These are the show notes for podcast Episode 033: How to Think Like a Marketer of “Align with The Massage Business Mama” with Wendy Pitts Reeves to discuss 3 key concepts practitioners must understand and embrace to have a successful practice. Originally this presentation was recorded as part of Ali’s membership program,
In this post: We are joined by Crystal Bantel of “Your Tech Fairy” to discuss all things massage websites. Originally this presentation was recorded as part of Ali’s membership program, “Massage Momentum Membership.” We have taken excerpts from this interactive experience to share in this episode. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS
In this post: We interview Kelly Stauffiger about her experience of working as an NFL Massage Therapist for the podcast. Kelly breaks down how the whole experience has unfolded for her. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 031: WORKING AS AN NFL MASSAGE THERAPIST Have you ever wanted to work
In this Post: Ali and Beca dig into their favorites in the latest episode of “Align with The Massage Business Mama,” 030: Our Book Recommendations for Massage Entrepreneurs. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 030: Our Book Recommendations for Massage Entrepreneurs As perpetual learners, Beca and Ali are more often than
In this Post: In Episode 029: MBLEx Test Prep for Massage Therapists of “Align with The Massage Business Mama,” Beca and Ali share about prepping for this important test. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 029: MBLEx Test Prep for Massage Therapists Taking tests are a scary thing! Taking a test
In this Post: In Episode 028: Zoning, Prejudices, and Stereotypes – One Massage Therapists Tale we talk with guest Sheri Nishimura, a highly trained Massage Therapist who encountered quite a few struggles when launching her business. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 028: Zoning, Prejudices, and Stereotypes – One Massage Therapists
In this Post: In Episode 027: Aligning with Abundance we talk about a subject near and dear to us, one that so often is neglected in the massage profession. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 027: Aligning with Abundance Having a scarcity mindset or “Starving Healer Syndrome” unfortunately describes an awful
In this Post: In Episode 026: Handling Criticism From Massage Clients we cover the painful topic of criticism and complaints. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 026: Handling Criticism From Massage Clients All therapists are going to receive criticism at some point in their career – that’s just the nature of
In this Post: In Episode 025: Accountability Partners we talk about the importance of having cheerleaders in your life. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 025: Accountability Partners Have you ever wanted to be held a little more accountable for reaching your business goals? Do you ever feel like maybe you
As an Affiliate for Amazon and other companies, I earn from qualified purchases. In this Post: In Episode 024: Dual Relationships in Massage we talk about this common occurrence in the massage industry. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 024: Dual Relationships in Massage Have you ever had a massage client
In this Post: In Episode 023: Timeout with The Massagepreneurs we talk about why there was a big break between podcast episodes. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 023: Timeout with The Massagepreneurs There are times in life when we simply cannot juggle all the balls we have flying in the
In this Post: In Episode 022: No-Shows in Your Massage Biz, we discuss one pesky and inevitable downside of running a massage business, when clients fail to give notice that they will not be making it to their appointment. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 022: No-Shows in Your Massage Biz
In this Post: In Episode 021: Marketing with Em of The Creative Bodega, we interview the talented and amazing Emily Conners, founder of The Creative Bodega. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 021: Marketing with Em of The Creative Bodega On this episode of “Align with The Massage Business Mama,” we
In this Post: In Episode 020: Naming Your Massage Biz, we uncover tips and tools for effectively naming your business to set yourself up for success. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 020: Naming Your Massage Biz Naming your massage business is something we often see slow therapists down. They get
In this Post: In Episode 019: Uncovering Your Competitive Advantage to Accelerate Your Business Growth, we talk with a recent grad of Ali’s “Massage in The Real World” program about the importance of identifying your competitive advantage. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 019: Uncovering Your Competitive Advantage to Accelerate Your
In this Post: In Episode 018: A Course for Massage Therapists About to Launch Their Businesses, we talk about Ali’s upcoming course. A course dedicated to helping those in the beginning stages of building their massage business actualize their dreams. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 018: A Course for Massage
In this Post: In this episode, we walk you through our process of creating an IG Reel for massage marketing. While we are far from experts, we do understand the power behind this tool, and wanted to share our experience. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 017: IG Reels for Massage
In this Post: In this episode, we discuss What’s the Deal with Zeel, the app that is revolutionizing the mobile massage industry. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 016: What’s the Deal with Zeel? In this episode, Beca and Ali discuss Zeel. The app that brings massage therapists to clients who
In this Post: In this episode, we discuss burnout, sexuality, and side hustles with Guest Erica Olson. As a seasoned therapist, Erica is taking a step back from massage. In this episode we discuss why. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 015: Burnout, Sexuality, and Side Hustles with Guest Erica Olson:
In this Post: In this episode, we discuss the intimidating topic of SEO. Prompted from a question we received from a listener, we go into quick, easy ways to increase your chances of ranking and how to set-up your massage website for optimal SEO. “ALIGN WITH THE MASSAGE BUSINESS MAMA” A PODCAST BRINGS YOU EPISODE 013:
In this Post: In this episode, we interview Joyce Gauthier of the Respect Massage Movement. Respect Massage with Joyce Gauthier is a movement aimed at helping protect massage therapists from sexual solicitors. This important topic is one that often gets glossed over in massage school. Joyce is working tirelessly to combat that problem. “ALIGN WITH THE
In this Post: In this episode we discuss all things taxes for massage therapists. We share our tips and tools for have a more stress-free tax season. “Align with The Massage Business Mama” a Podcast Brings You Episode 012: Taxes for Massage Therapists In this episode, we talk all things taxes! It’s a tough topic,
In this Post: In this episode we discuss finding a massage office, some common things to look for, negotiating with landlords, and post COVID considerations. “Align with The Massage Business Mama” a Podcast Brings You Episode 011: Finding a Massage Office In this episode, we chat about finding an office space, common things to look
In this Post: In this episode we discuss a listeners question, “Is it appropriate to recommend yoga as self-care to massage clients between sessions?” Listen as we talk yoga, self-care, & Askholes. “Align with The Massage Business Mama” a Podcast Brings You Episode 010: Yoga, Self-Care, & Askholes In this episode, we talk post-care recommendations,
In this Post: In this episode we discuss a listeners question. Is spirituality a part of massage? Are spirituality, energy work, and massage intertwined or completely separate from one another? Tune in to hear our take. “Align with The Massage Business Mama” a Podcast Brings You Episode 009: Is Spirituality A Aart of Massage? In
In this Post: Check out our COVID opportunities meditation for Massage Therapists to open your mind to new possibilities presented because of this global pandemic. “Align with The Massage Business Mama” a Podcast Brings You Episode 008: COVID Opportunities Meditation for Massage Therapists It may seem crazy to think that COVID has presented opportunities, yet,
In this Post: In this episode, Ali and Beca explore a baseline for how COVID has affected multiple therapists. With interviews from 7 different people connected to the massage industry, they paint a broader picture of how this pandemic is hitting our industry. “Align with The Massage Business Mama” a Podcast Brings You 007: A
In this Post: In this Episode, Beca and Ali discuss COVID-19 and The Massage Industry and how we can protect our immune systems, lessen the financial toll, and potential new norms for our industry. “Align with The Massage Business Mama” a Podcast Brings You Episode 005: COVID-19 and The Massage Industry The nasty virus, COVID-19
In this Post: In Episode 004 of “Align with The Massage Business Mama, learn networking tips and tools for massage therapists. “Align with The Massage Business Mama” a Podcast Brings You Episode 004: Networking Tips and Tools for Massage Therapists Networking can be a scary and intimidating thing! However, as uncomfortable as it can be,
In this Post: In Episode 003: To Niche or Not to Niche Your Massage Practice, we discuss how and when might be appropriate to niche. “Align with The Massage Business Mama” a Podcast Brings You Episode 003: To Niche or Not to Niche Your Massage Practice Niching is all the rage right now! Everywhere you
In this Post: Ali and Beca talk about their journey of being massage therapists while also being parents in Podcast “Episode 002: Work/Life Balance for Massage Therapists with Kids.” “Align with The Massage Business Mama” a Podcast Brings You Episode 002: Work/Life Balance for Massage Therapists with Kids Work-life balance for holistic practitioners. As two
In this Post: Ali has teamed up with Beca to bring you a podcast titled, “Align with The Massage Business Mama”. Get to know us in Episode 001: Get to Know Your Hosts Ali and Beca. “Align with The Massage Business Mama” a Podcast Brings You Episode 001: Get to Know Your Hosts Ali and