Maybe, like me, you didn’t get into massage to burn through clients?
You got into it because you care! You care about helping improve the lives of those you massage. You want to build relationships and work in ethical ways.
But you also don’t want to burn out!
Maybe you are new to massage or have been practicing for a while.
Either way, I’ve got your back!
My name is Ali and I help massage therapists build thriving businesses that serve them financially AND energetically.
I’ve been a massage therapist since 2007, when I could no longer ignore my heart’s calling to pursue a career in our beloved industry. I was meant to be a massage therapist. I felt it deep in my bones.
Mold Balls
Go To mid-day snack
Pectoralis Major
Favorite Muscle
Sacred Earth
Preferred Lube
8-9 am
Favorite Hour of Day
I built a massage empire
the kind loads of therapists dream of…
multiple treatment rooms, a busy staff, and a community that trusted us.
my multi-therapist practice was thriving
Leading a staff of 15 was equal parts rewarding and relentless. I learned how to manage clashing personalities, build systems that actually worked, lead through conflict, support my team, and keep a business running when everything felt like it might fall apart. Those years were my real-world MBA—and now I help massage therapists skip the guesswork and build sustainable practices without burning out.
I was teaching classes…
winning awards
8 time winner
mentoring therapists
From brand-new graduates trying to land their first job to seasoned practitioners ready to bring on staff — I supported therapists at every stage of their journey .
and then I downsized…
When COVID hit, I made the conscious decision to pivot. My son was three, and I wanted to savor my time with him, so I chose to close my multi-therapist practice and focus more on my online business. Some of these changes were hard and painful, some heartbreaking, but most were actually positive!
and started a podcast
and became an Approved Provider through NCBTMB.
Approved Provider #: 1000651
Fun Fact
I got into massage because there were no child labor laws in the 80s. (My Mom hates it when I tell this story!)
massage therapists,
When I was still in massage school, I noticed a severe gap in the information provided in school versus what it takes to be a thriving, successful entrepreneur.
I grew up in a long line of entrepreneurs, and I knew that the information being presented to massage students was lacking.
As I got out into the field and began building my multi-therapist practice, I encountered A LOT of therapists in various stages of their careers. It broke my heart to watch therapist after therapist struggle to build a business that actually sustained them.
They would come to me with giant dreams, and I would watch as time and time again they spun their wheels trying to get things off the ground and profitable.
I understand the struggle is real. But what if I told you there was a better way?
What if I told you you didn’t have to grind quite so hard?
There is nothing more rewarding than creating something from nothing. From having a seed of a vision grow into a living, breathing organism.
And that’s my mission, to help you actualize that dream in a sustainable way!
Free Resources
Free resources to
help you rock the massage world
Email Marketing Resource Guide
What type of a massage practice is right for you?
