In this Post: Donating massage gift certificates may feel taxing, but I want to suggest that there are some huge business building benefits to doing so. Massage gift certificates make the perfect silent auction item. Because of this, we as massage therapists, often get hit up for fundraising efforts. It can be overwhelming sifting through these requests! When is it…
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Donating Massage Gift Certificates
Permission Not To Niche Your Massage Practice
In this Post: With all the pressure these days to niche, I wanted to give you permission NOT to niche your massage practice. Niching is all the rage right now. On a daily basis, I see Facebook ads, pins, and courses all dedicated to helping people find and target their ideal niche. I also see loads of people freak out…
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Learning From Unhappy Clients
In this Post: Learning from unhappy clients can be a humbling experience. But, if you are able to do so it will make you a stronger therapist! Generally, in the massage industry, our patrons leave pretty happy. They are zenned out and completely relaxed. But on occasion, they leave less than satisfied. I’m not talking about when we mess something up…
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Image IS Important Even For Massage Therapists
In this Post: As massage therapists, we often overlook how important our appearance is. People buy first with their eyes. Remember that! Image is important, even for massage therapists! As massage therapists, we are often focused on more important things than image. But, image is important. How we look or appear can have significant implications for the success of our…
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Finding A Niche For Your Massage Practice
In this Post: Finding a niche for your massage practice might not seem that important, but trust me, it can simplify your life and increase your revenue. Finding a niche for your massage practice is all about narrowing down the type of clients you want to serve and why. Because the truth is, not all clients are created equal. Your…
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Uprooting A Scarcity Mindset
In this Post: It’s time for uprooting a scarcity mindset. So often as massage therapists, we operate from a place of lack, it’s time to break through this bondage. Having a scarcity mindset or “Starving Healer Syndrome” unfortunately describes an awful lot of us in the healing professions. We operate from the belief (often unconscious) that we don’t deserve to…
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Hip and Glute Massage Sample Routine
In this Post: Massage Therapists often shy away from hip and glute work. It intimidates them! But that doesn’t mean it isn’t important. Here is a hip and glute massage sample routine to help therapists tackle this important work. Far too often, I see therapists fresh out of school, shy away from doing any type of real glute work. They…
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