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In this Post: You learn how to leverage your existing network to get your clients to build your massage business for you.
Owning your own massage business can be hard at times! Why not solicit your client’s help to make it just a touch easier? The lazy (smart) way to build your massage business is to enlist the help of your already existing network.
By creating a compelling goal and sharing it with your network, you can generate excitement and investment in the growth of your business.
Ya, sure, it’s great to set personal goals! But even better, share your goals, and they’ll begin to take on a life of their own. It’s like putting them on steroids. By doing so, you experience faster growth and quicker revenue bumps!
This might sound all good and well, but HOW might you ask can you get this to happen. Well, I have a little secret for you. Your clients WANT to see you succeed! So really, all you have to do is ask!
Really, it’s that simple!
Share with your clients that you want to reach a certain number of new clients next month and keep them updated on that progress? Do you think that could generate some excitement? You’d better believe it! Your clients will want to help you achieve your goal. They will be desperate to be the one who referred that final client! You could even offer a gift to the person who refers the most clients.
Real-Life Example
I recently saw a REALLY good example of this from a gal I follow on Instagram. She sells essential oils.
She made it VERY publically known that she was stretching to reach a goal. And in order to reach that goal, she needed her audience to participate and ultimately purchase from her.
The excitement and anticipation she imparted was contagious! I SO BADLY wanted her to achieve this goal! I felt like a cheerleader watching her get closer and closer to actualizing her dreams.
And although I was already an essential oil distributor for this company, but NOT under her, I was so excited for the possibility of her reaching her goal that I signed up a second distributor account to try to help her achieve her results.
That’s powerful stuff!!!
Word of mouth is one of the best marketing tools we have at our disposal! Why shouldn’t we get our clients involved with the growth of our massage business?
How to Get Your Clients to Build Your Massage Business for You
Step 1)
Get clear on a goal that you want your clients to help you achieve.
Maybe it is to reach a certain revenue goal. Perhaps it is to reach a certain number of new clients. Or it could be to have a certain percentage of your clients rebook. Use the SMART goal setting guidelines to come up with your goal.
Step 2)
Determine a reward if your goal is reached. Every client booked in the month of May will get 10% off if the goal is reached by the end of April. The person who refers the most clients will receive a complimentary massage. Etc. You don’t have to give away the house, but something that compels people to take action.
Step 3)
Share your goal with your existing clients and network. This is the time to shout off the rooftops that you are looking for help. Don’t be shy!!! This is your job as an entrepreneur!
- send an email
- post in your stories
- create social media posts
- tell each of your existing clients at checkout
- create a flyer to hang in your office
- share at networking events
- post on your website
Step 4)
Keep your clients informed of the progression of your goal. This might be the most important step, so please don’t neglect it! This is how you keep the excitement and momentum going. Maybe you create a wall with post-its showing your progress or a jar with marbles. Some visual representation that is fun and shows just how close you are to reaching your goal. Remember to share loudly and share often!!!
Step 5)
Celebrate reaching your goal!!!
Sometimes we get so bogged down in the day-to-day happens of business that we forget to celebrate when big things occur! Don’t let the nitty-gritty of running a business rob you of the joy of celebration when appropriate!!!
And it’s fun…
Not only does sharing your goals hold you accountable, it’s also fun! I don’t know about you, but I am far more likely to continue working and pushing myself towards a goal when I have people asking me about my results. Is anyone else with me?
By sharing your goals, they begin to take on a life of their own. They are no longer stuck out in the ether. They have become concrete entities. And, just like that, your clients have begun to build your massage business for you.
Author Profile
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Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
