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Insurance Billing For Massage Therapists

Fresh Out Of Massage School· Running A Massage Therapy Practice

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In this post: Insurance billing for massage therapists can be a tricky subject to navigate! Let me help you set out on the right foot.

The pros and cons of insurance billing for massage therapists.

As you move along in your practice, you may want to consider accepting insurance. 

Insurance in regards to massage has come a LONG way over the years!!! Pioneers like Vivian Madison-Mahoney and Herb Levin paved the way to make it more possible for therapists like us to get reimbursed for our services. 

But, despite all these advancements, the decision to accept insurance is not something to take lightly. 

Pros and Cons of Insurance Billing for Massage Therapists

Pros

  • Help people with a real need for the work we provide, which can be rewarding.
  • People get on a regular program, which almost guarantees repeat business. 
  • Specializing in insurance work can be a great segway for hiring staff. Because clients are more apt to continue to see a therapist regardless of whether or not they like their work when it is being paid for through insurance, it is easier to outsource this type of work to staff. A common struggle when hiring staff is finding clients who are willing to try a new therapist. So, if you have aspirations of growing bigger than just yourself, you may want to consider insurance work. 
  • You can charge a higher premium – though be careful – while there is extra work involved with insurance clients, thus it is appropriate to charge more, don’t charge such an exorbitant fee that you ruin it for others. The massage therapists before us worked hard to get us recognized as providers; if we abuse this, we could easily start getting denied. 

Cons

  • Detailed record-keeping. 
  • Extra time. From the initial setup, to record-keeping, to submitting and possibly resubmitting claims… also injured clients need extra care and consideration, which again means more time, energy, and effort. 
  • You will have to wait and potentially fight for your money. I have waited over a year to be reimbursed in the past. 
  • You cannot charge for no-shows. It’s not legal. 
  • Coding and filling out the forms can be tricky. If you don’t do it exactly as you are supposed to, it can quickly get rejected. 

One thing that I have gotten into the habit of doing recently is connecting with an insurance agent for each client I am considering taking on as an insurance client before their first treatment. To get verbal confirmation that I will indeed be reimbursed.

NPI#

One of the things you can do to legitimize and exopodite the reimbursement process is to get an NPI#. An NPI# is a National Provider Identifier. While it is not necessary to have to start accepting insurance clients, not having one could tie up your claim for longer periods of time.  

If you choose to obtain a NPI # you can do so by: 

Calling – 1-800-465-3203 or 1-800-692-2326 

or

Applying online at http://nppes.cms.hhs.gov  

Tip: After you click on Create or Manage Account – most of the prompts will be pretty straightforward. But, when you get to TAXONOMY, go to 22-Respiratory, Rehabilitative, and Restorative Service Providers and then scroll down to Massage Therapist.

Health Insurance Claim Form 1500

Okay, so digging in. Let’s say that you decide to proceed with insurance clients. To get reimbursed, you will need to fill out a Health Insurance Claim Form 1500. You can purchase these forms on Amazon. 

Now, the most important piece to make sure that you are getting reimbursement is to make sure you are filling out the forms correctly. If you mess up one tiny detail, your claim could get denied. Then you will have to resubmit it and wait even longer to get paid. It’s important to carefully look over the form before submitting it to the insurance company. I would highly recommend taking a continuing ed course specifically designed for insurance billing!

The insurance company is going to ask you to send the form via fax. If you don’t have a fax machine, you can always mail it in. It will just slow down the reimbursement process. 

Another option, you could work out something where the client pays you directly, and then they submit the paperwork to their insurance provider, and they collect reimbursement. This would still mean extra paperwork, but you wouldn’t have to wait to get paid. 

If you decide to proceed, I suggest starting with just a few insurance clients to ensure it works for you before you dive in full force. 

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
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  • Fresh Out Of Massage SchoolNegotiating A Massage Lease
  • Fresh Out Of Massage SchoolInsurance Billing For Massage Therapists
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 049: Diversifying Your Income with Soul Care Coaching with Christine Boye

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Recent Posts

  • Podcast Episode 050: Show Up & Shine on Social Media with Stacey Hagen
  • Negotiating A Massage Lease
  • Insurance Billing For Massage Therapists
  • Podcast Episode 049: Diversifying Your Income with Soul Care Coaching with Christine Boye
  • Podcast Episode 048: Taking Care of Your Mental Health is Cool

the.massage.business.mama

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My son is becoming quite the portrait photographer My son is becoming quite the portrait photographer. Don't you think? 

Today is moving day for my business, and I'm finding myself quite sad! 

I've been in my current location for a little over three years. It was a COVID move that brought me to my current location. For FOREVER I was month to month, not fully committing to the space. 

And here we are 3+ years later, finally moving to a space that feels more like home, more aligned with my goals, more appropriate. 

Yet I'm sad!

I'll miss my neighbors and my current routine. I've helped so many people in this space. I've spent some life here! 

So today, I'm just going to feel the feels:)

#themassagebusinessmama #massagestudent #massagelife #massagetherapist #massagetherapistlife #massagebusinessowner
A few years ago, when I still had therapists worki A few years ago, when I still had therapists working for me, we had an unfortunate occurrence.

A young woman who had recently been sexually assaulted came in to receive massage. She was trying to regroup and recover from her negative touch experience through massage. 

Her therapist insisted that she remove her bra.

Under "normal" circumstances, this wouldn't have been a huge deal. Not appropriate, but not a huge deal. But in this situation, it was catastrophic.

The young woman was extremely sensitive. The recent assault left her jumpy, nervous, and unable to stand up for herself.

She didn't feel comfortable speaking up and spent an hour feeling further violated. 

I was heartbroken a few days later when the situation was brought to my attention! 

Our job as therapists is to make clients feel comfortable. We have a responsibility to tap into our intuitive sense to see when our client's unspoken needs are not being met.

WE ARE NEVER TO TELL SOMEONE THEY MUST TAKE OFF MORE CLOTHING THAN THEY FEEL COMFORTABLE!

Chances are good we are working on people with turbulent touch histories. We need to be sensitive!

We must be vigilant in our observations. Sensitive in our approach. And avoid getting stuck in ruts. Each client has a complexity of emotions and past histories that they bring to the table, and it is our job to be aware of this range of experiences.

Our job is to develop tools that allow us to give fabulous treatments regardless of whether or not a client is fully clothed because healthy touch is an essential healing tool! 

#massagetherapist #massagestudent #themassagebusinessmama #massagetherapyproblems #massageentrepreneur #massagepreneur
How do you know you are a “Massagepreneur?” # How do you know you are a “Massagepreneur?”

#massagepreneur #themassagebusinessmama #massagepodcast #massagetherapist #massagelife #massagelifestyle #massagestudent #massagecoach #massagegoddess #massage
Setting your massage rates is one of the most diff Setting your massage rates is one of the most difficult things to determine in the beginning of your massagepreneur journey.

If you have yet to determine your rates, I know this might feel daunting and that you have undoubtedly spent much time lamenting over it, but now is the time to set your prices once and for all! 

However, before you arbitrarily pick a number out of thin air, I want you to do a little research/homework/reflection. 

Setting rates is a tricky thing.

Charge too little, and you will be in the poor house. Charge too much, and you risk pricing yourself out of the market. 

BUT it is important to note that often people perceive those with lesser prices as less than therapists. Charging a higher price might actually make you more appealing. 

Oh, they charge a lot, they must be good! 

Food for thought.

#massagepreneur #massagetherapist #themassagebusinessmama #massagebusiness #massagerates #massagestudent
Have you ever heard, "No publicity is bad publicit Have you ever heard, "No publicity is bad publicity?" While it isn't entirely true, there is something to this notion!

Lately, I have been encouraging therapists to contact their local publications with press releases to get featured in their local news sources. 

While promoting yourself in this way can be intimidating, it IS your job as a business owner to put yourself out there and ensure you are being seen! 

Let's first talk briefly about what a press release is. A press release is a tool you write to a news outlet to announce something newsworthy that you want them to cover in their publication. The purpose of a press release is to get coverage and get noticed by a target audience.

Some Ideas for Press Releases Include:

🖤Opening Your Business
🖤Adding Unique Modalities
🖤Classes or Events You Are Hosting
🖤Touch Deprivation and Massage Benefits

Steps Involved: 

1) Identify who to address your press release to. 
2) Properly format your release. 
3) Include useful and timely statistics. 
4) Make your hook obvious.
5) Supply high-quality images. 

When you successfully follow these steps, you will be amazed as your name and image gets shared all over town! 

If you choose to reach out to your local news sources through a press release, I would LOVE to hear how it goes for you or has gone for you in the past! Please share!!! 

#massagetherapist #themassagebusinessmama #massagepreneur #massagestudent #massagenews #massagebusiness
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