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You May Want to Reconsider Package Deals in Your Massage Practice

Running A Massage Therapy Practice

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In this Post: As great as membership programs can be, you may want to reconsider package deals in your massage practice for the time being. Here’s why…Are Package Deals Good for Massage Therapists?

Package deals or membership programs are an excellent way to ensure your clients continue to rebook, get the self-care they need, and quickly infuse your wallet. But, you may want to reconsider package deals in your massage practice for the time being.

Now, don’t get me wrong, there are huge benefits to these types of programs, and I think they can serve key roles in building a business at the appropriate time.

There have been many times when I have pushed package deals hard! When I was building up and needed cash infusions fast. Times when I knew that it was WAY better to sell packages than take out a loan from the bank! Times when I had PLENTY of time and energy to redeem mass amounts of treatments.

But… I’m not sure right now is that time!

Some Reasons You May Want to Reconsider Package Deals in Your Massage Practice for the Time Being

  1. You make less money per massage. After being in the biz for a while, I’ve realized that you don’t HAVE to discount your services to keep people coming through your doors. Have good hands-on and customer service skills can ensure repeat bookings far more reliably than series offerings!
  2. It complicates things in the event you ever want to discontinue a client/therapist relationship. And guys, sometimes we want to terminate therapeutic relationships. Maybe because the client seems to be falling in love with us, or their energy drains us, OR they just visited a HOT SPOT, and we don’t want to catch a virus! These are all good and VALID reasons for wanting to “fire” a client. But, having a package looming overhead makes it that much harder!
  3. If something catastrophic happens, like your break your leg, you get shut down because of a world-wide pandemic, or you want to stop being a massage therapist you may be indebted to a lot of people!

COVID and Package Deals

When I temporarily closed my doors on March 16th, I had around $30,000 in outstanding packages and gift certificates. To say this stressed me out would be an understatement!

Now of that $30,000, about half of this had been purchased over five years ago. And while this helps ease the burden, in my state, gift certificates are not allowed to have expiration dates. So, while the chances are slim that many of these massages will ever be redeemed, they might!

At that, my friends is the type of stuff a girl can lose sleep over!

When my state allowed massaging to resume, and I did not yet feel comfortable opening my doors, I reached out to therapists who were comfortable. One’s who could help me redeem some of these massages.

We agreed on a set payment for each massage redeemed, figured out a payment system, and updates the website and other social media to reflect these changes.

And as these outstanding debts began to trickle in, I felt good knowing my clients were getting the treatment they had already paid for and desired even though I had not yet reopened.

But, this also meant paying others while my doors were still closed. Less than ideal!

So, as clients began to inquire about purchasing gift certificates and package deals to “help me out” before I resumed practicing, I was reluctant to accept their offers.

Suspending Package Offerings for the Time Being

And, I decided to suspend my package offerings.

Like any change, it was hard at first to explain this to my clients, but I intend to bring them back at some point. I genuinely feel they enable and ensure clients come more frequently. But with so many uncertainties in our current environment, I don’t feel comfortable being indebted in this way.

As I reopen my practice, I want to be in a position where I can quickly exit if need be! I want to be able to be nimble and SMART. I want to know that I am making decisions for the right reason, not just because I have massive liabilities hanging over my head!

So, for the near future, it will be pay-as-you-go. No packages. And this helps me sleep a little more soundly at night!

And you know what else, I’m not going to hate being paid full price for my massage services!

As great as package deals can be, you may want to pause them as well! Right now are stressful times, and having debt (whatever type) is never a good feeling! You can reduce your stress by eliminating this offering.

How are you handling gift certificates and packages in your massage practice these days? Please share! I’d love to know!!!

Massage

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
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  • Fresh Out Of Massage SchoolNegotiating A Massage Lease
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  • Podcast Episode 051: The Neuroscience of Stress with Charlotte Roden
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⏳ Only minutes left to enroll! 🚨 Our "Empower ⏳ Only minutes left to enroll! 🚨 Our "Empowered Practitioner — A Safety Workshop for Massage Therapists" kicks off this Friday, and this is your final call to join us for a transformative experience that will redefine your practice. ⌛️✨

Don't miss your chance to:
- Develop your 6th sense and trust your intuition.
- Learn safety precautions you can implement before sessions even begin.
- Master hands-on self-defense techniques tailored for massage therapists.
- Engage in role-playing scenarios to enhance your problem-solving skills.

🌟 This is your last opportunity to invest in yourself and ensure a future practice filled with confidence and security. Register now by typing "Enroll Now" in the comments or visit the link in our bio. Let's make this Friday the beginning of your empowered journey! 💪🌈 

#LastCall #EmpoweredPractitioner #MassageSafety #ConfidentTherapist #finalcountdown
Time is running out to secure your spot at our tra Time is running out to secure your spot at our transformative "Empowered Practitioner — A Safety Workshop for Massage Therapists"! ⏰✨ This workshop is your golden ticket to unlocking a new level of confidence and safety in your massage therapy practice. 🌟 From honing your intuition to mastering hands-on self-defense techniques, we've curated an experience that goes beyond the ordinary.

What to Expect:
- Develop Your 6th Sense: Trust your instincts and elevate your awareness.
- Safety Precautions: Learn practical steps to implement before your sessions begin.
- Hands-On Self-Defense: Gain hands-on experience with techniques designed for massage therapists.
- Role-Playing Scenarios: Navigate hypothetical situations to enhance your problem-solving skills.

🔐 Why Join?
Your safety is paramount, and this workshop is your key to mastering the tools and techniques needed to navigate any situation with poise and professionalism. Join a community of like-minded practitioners committed to creating safe and empowered spaces.

Ready to take the next step in your journey to becoming an empowered practitioner? Secure your spot now by typing "Safety Workshop" in the comments or visit the link in our bio. Let's empower your practice together! 💪🌟 

#EmpoweredPractitioner #MassageSafety #ConfidentTherapist #lastchancesignup
This startling reality not only poses a serious th This startling reality not only poses a serious threat to the integrity of the massage therapy profession but also jeopardizes the safety of legitimate massage therapists everywhere.

Which is why I'm hosting a safety workshop dedicated to empowering massage therapists with defense tools and techniques.

The alarming prevalence of illegitimate practices not only tarnishes the reputation of genuine therapists but also puts our safety at risk. By arming ourselves with knowledge and skills, we can create a shield against potential dangers and cultivate a community of confident and empowered professionals.

Join us this Friday to strengthen our practice and protect the sacred space of healing that massage therapy provides. Let's stand together against the shadows and illuminate the path to a safer and more secure future for our industry. 🌈✨
Type "safety workshop" to learn more.
#massagetherapist #safetyworkshop #massagestudent #massageeducation #massagesafety
Type “safety workshop” to learn more about how Type “safety workshop” to learn more about how to protect yourself as a practitioner. 

#massagestudent #massagestudentproblems #massagetherapistproblems #massagetherapy #massagetherapist #massagesafety #massagebusiness #massagepreneur
Have you ever; 😳Felt uneasy when a client's be Have you ever;

😳Felt uneasy when a client's behavior crossed professional boundaries, unsure of how to respond?
😳Felt vulnerable during late-night appointments, wishing you had the confidence and techniques to ensure your safety?
😳Had a sense of concern when a client became unexpectedly agitated, leaving you uncertain how to de-escalate the situation without compromising your security?
​
These situations highlight real challenges you may face as a massage therapist!

Which is why every year, when I had staff, I hosted an in-person self-defense training with my dear friend Kristin Bantle, a former police officer. Not only was it beneficial to talk through scenarios we might encounter, it also helped to have an expert share her hands-on experience!

While I no longer have staff, I still care about all you therapists out there and decided it would be really empowering to bring this training to the online space!

Here, we will experience;

🖤Safety Protocols
🖤Hands-On Self-Defense Techniques
🖤Role-Playing Exercises
🖤Empowerment and Confidence Building
🖤Expert Instructors (that's right, I've brought Kristin back with ALL of her great knowledge)
​
What You'll Gain:

In this workshop, you'll gain invaluable insights and practical skills designed to empower you to feel safe and confident in a variety of situations you may encounter as a therapist. From setting boundaries to mastering self-defense techniques, this event is tailored to enhance your confidence and ensure your safety in every professional situation.

How to Register:

Ready to invest in your security and success? Type “safety workshop” in the comments below to get all the details. 

#massagestudent #massagesafety #massagetherapistproblems #massagetherapy
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