The Massage Business Mama

  • About
  • Contact
  • Privacy Policy
  • Work with Me
  • Massage Techniques
  • Fresh Out Of School
  • Running A Practice
  • Kids and Careers
  • A Village of Resources
    • Mama Interviews
    • Book Reviews
    • Product Reviews
  • Podcast
    • Podcast

Email Marketing For Massage Practices

Fresh Out Of Massage School· Running A Massage Therapy Practice

As an Affiliate for Amazon and other companies, I earn from qualified purchases.

In this Post: Email marketing for massage practices can be one of the most effective marketing tools you can have in a massage business. Learn tips and tricks for implementing this tool in your practice.

Email Marketing For Massage Practices

All of the experts agree, email marketing is the single one most effective way to reach your audience. 61% of consumers enjoy receiving emails from companies they frequent. As business owners, we cannot ignore these staggering statics and must harness the power of email!

“One Year to A Successful Massage Therapy Practice”

I first got the idea to send a weekly email with my massage availability from one of my favorite massage marketing books, “One Year to A Successful Massage Therapy Practice” by Laura Allen. Laura’s book is a fantastic resource for therapists just beginning their practice, as well as seasoned ones looking to freshen things up. While her book is a little dated as it was written in 2009, it still has some wonderful ideas! She breaks things up into actionable steps, encourages goal setting, and creates an amazing roadmap to achieve success.

With Laura’s book as my guide on November 8th, 2010 I sent my first “Monday Morning Blitz.” This email went out to 43 people. It was incredible to see how quickly this method helped fill my schedule. Over the years my Blitz has gone through some evolutions, but the meat of the email has always stayed the same. That meat, available appointments for the upcoming week.

This list has grown to just under 600 people. Living in a resort town, I only offer subscription to locals and second homeowners. Weekly we probably book between 5-12 appointments because of this gentle reminder.
That may not seem like a lot, but let’s do the math.

With an average ticket of $100, that comes out to $500-$1200 a week. Or $26000-$62400 a year, and it costs us nothing other than the man hours to put it out. Now compare that to the last ad you paid for.

What I Include in Each Email

  • An opening paragraph or two of upcoming local events, health and wellness tips, interesting resources I have found, or big changes happening within my practice.
  •  An inspirational quote.
  •  A biography highlighting one of my massage therapists.
  •  Specials and promotions I am running.
  •  Links to purchase gift certificates online or schedule appointments online.
  • And of course my therapists availability for the upcoming week.

After years of sending directly from my Gmail account, this past year I finally felt it was time to up my game. It was becoming a huge undertaking to manage all of the bad addresses and people who wanted to unsubscribe! If it hadn’t been for these two elements, I could have kept going with my Gmail account for years to come. Can you call me a creature of habit or what?

However, once I did make the switch, (I ended up going with MailChimp), my old Gmail format seems so unprofessional and archaic! The new email is sleek, beautiful, and so so much easier to manage!

Tricks For Effective Email Marketing For Massage Practices

  • Consistency –

    This is my biggest piece of advice! I always send one email a week, and it always goes out Monday morning. Since 2010 I have never once missed a week. One time I sent out the email Sunday night because I was traveling and wasn’t going to have internet access on Monday. Sometimes I have forgotten to mention things, but I always wait to send that information the following week. I don’t want my audience to feel overwhelmed with information from me. I truly believe this type of consistency fosters a relationship of trust, and is the reason so many of my clients continue to read the email week after week.

  •  Catchy Subject –

    Catch the attention of your audience with a subject that will make them want to read further. “Gift Certificates Make Excellent Mother’s Day Gifts,” “Enter to Win a Free Massage,” “Last Chance to Purchases Massages At Our Discounted Rate,” etc.

  •  Graphics –

    Don’t go crazy with graphics. They can slow your load time, and in some cases even affect your deliverability rates. Ekk. One or two graphics are fine, but keeping it simple is the name of the game.

  •  Hook Them –

    Offer a deal, or useful resource right when your clients first sign up. Doing this will show them the benefits of joining your list right away, making them want to come back for more.

Living in a small town I have been shocked by how many people come up to me in the grocery store, or at the bank and bring up something I have written in the Blitz. People do love to hear from us. It helps them feel connected. When they feel connected, they want to continue the relationship, which means more bookings! Building a deeper loyalty through email marketing nurtures our bond with our clients. And nurtured, bonded clients come back for more!

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
  • Episode 003: To Niche or Not to Niche Your Massage PracticeA Village of ResourcesPodcast Episode 047: Money Mindset for Massage Therapists
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 046: When Is It Appropriate To Discount Your Massage Services
  • Episode 003: To Niche or Not to Niche Your Massage PracticeFresh Out Of Massage SchoolPodcast Episode 045: Firing A Massage Client
  • 5 Steps for Setting Your Massage RatesFresh Out Of Massage SchoolSetting Your Massage Rates

Sharing is caring!

81 shares
  • Share
  • Tweet
« How To Really Help A Friend Who Just Had A Baby
A Step by Step Treatment Plan – How To Give A TMJ Massage »

The Massage Business Mama Shop

Rebooking 101: How to Retain Clients and Fill Your Schedule for Massage Therapists

Digital Resources

Find Out What Type of a Massage Practice You Should Work In

Quiz for Massage Therapists

Quiz




Let’s Get Connected

  • Facebook
  • Instagram
  • Pinterest

Hi I'm Ali. A Massage Therapist - Business Owner - & Mama. Read More…

Categories

Content Protection by DMCA.com

Recent Posts

  • Podcast Episode 047: Money Mindset for Massage Therapists
  • Podcast Episode 046: When Is It Appropriate To Discount Your Massage Services
  • Podcast Episode 045: Firing A Massage Client
  • Setting Your Massage Rates
  • Podcast Episode 044: Retirement Planning for Massage Therapists with Sheri Rozeski

the.massage.business.mama

the.massage.business.mama
I LOOVE being productive! Ticking things off my I LOOVE being productive! 

Ticking things off my to-do list feels sooo good!

But this mindset can lead to serious burnout if we aren't careful! 

It's important to rest and recharge! To enjoy some "trash time!" 

My latest "trash time” has been spent enjoying Queen Charlotte on Netflix. What about you? 

#massagepreneur #mompreneur #massagetherapist #massagetherapylife #massageproblems #themassagebusinessmama
#themassagebusinessmama #alignwiththemassagebusine #themassagebusinessmama #alignwiththemassagebusinessmama #massagepodcast #massagetherapy #massageproblems #massagestudent
Attention Massage Therapists: Even we need the rem Attention Massage Therapists: Even we need the reminders! 

#massagetherapist #massagetherapy #massageproblems #massagementoring #massageentrepreneur #massagecoaching #massagestudent #themassagebusinessmama #massagepreneur #bodyworker
Are you still wearing a mask when you massage? A Are you still wearing a mask when you massage? 

After three years of mask-wearing, I finally reached my breaking point. 

I announced to my clients that I would no longer be wearing a mask during sessions. 

I informed them that if they were more comfortable with me continuing to wear one, I was MORE THAN happy to on a case-by-case basis, but that universally it just would no longer be the norm. 

Please share where you are at on your mask working journey. 

#massagestudent #themassagebusinessmama #massagebusiness #massagebusinessadvice #massagetherapist #bodyworker
Ah, Groupon, a death sentence, or a strategical ma Ah, Groupon, a death sentence, or a strategical marketing partner? 

Depending on who you talk to, the answers varies. 

Are you ready for my unpopular opinion???

While I agree that there are some huge downsides to programs such as Groupon, I also firmly believe there are stages in a massage business when you can make it work to your advantage.

So how can you have a positive experience? Well, you must buckle down and get smart about how you approach such deals. You shouldn’t enter into an agreement without doing your homework, putting serious thought into the terms, and making sure that you are truly comfortable with all aspects of the transaction.

When I ran my deal, 1 in 3 of the clients either rebooked, purchased a gift certificate or bought merchandise. 

How's that for a return on investment???

#massagestudent #themassagebusinessmama #massagebusiness #massagebusinessadvice #massagetherapist #bodyworker #bodyworkerslife #massagediscount #massagementoring #massagepreneur
Load More Follow on Instagram



Copyright © 2023 · Refined theme by Restored 316

This site uses cookies. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
81 shares