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Switching Up Your Displays

Running A Massage Therapy Practice

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In this Post: Switching up your displays is an important element in effectively selling retail. Learn 10 tips for how to keep things fresh and sell more!

10 Tips for Switching Up Your Retail Displays

If you have or are considering having retail items for sale in your massage space, switching up your displays from time to time will have a huge impact on how much revenue you are able to generate from the sale of these items. Imagine walking into a store time and time again only to be greeted by the same boring pieces. Do you think you would be inclined to spend large sums of money? My guess is not!

People like the impression that they are seeing things for the first time, whether or not they actually are. When they think that they are seeing new things on a regular basis they will be more inclined to make purchases. The notion that they must buy it before someone else snatches it out from under them is a powerful human motivator.

Because much of your retail audience is your massage clients, many of whom come in weekly, bi-weekly, or monthly, the importance of switching things up is even more relevant. One way to achieve this is by continually purchasing more retail to display, another more cost-effective way (and the way I recommend) is to switch up and redesign your displays on occasion. If you get in the habit of regularly redesigning your space, you will be amazed how things begin to fly off your shelves.

Instead of drastically reducing prices just to move items, consider the following techniques to help slower moving items sell more rapidly.

10 Tips for Switching Up Your Displays to Allow Your Retail to Shine

  1. Keep it clean.

    Be vigilant about dusting your retail as well as the space around it. Nothing screams “I’m not worth buying” more than a thick layer of dust caked over an item you are trying to sell.

  2. Rotate items frequently.

    One technique I like to utilize is to pull everything “off the floor” and then begin my displays from scratch. This way I don’t get lazy in how I arrange my merchandise. Having a clean slate allows for a more creative approach. As an added bonus, you can really get in there and make things sparkle when shelves are unbridled with clutter.

  3. Give height to your displays.

    Simple, effective display tips.
    Not only does this maximize your display space, it also entices buyers’ eyes to move around the items you are trying to sell. One of my favorite ways to give height is through the use of ladders. The possibilities are endless when displaying with ladders.

  4. Testimonials sell.

    Show or tell clients about how you have used the retail items in your own life. Explain how they have positively affected your life. Coming from someone they trust, like their massage therapist, your clients will enthusiastically purchase based on your recommendation.

  5. Group like items together.

    When you group like items together this allows the customer’s brain to relax and really take in what you are trying to sell. It also helps things appear tidier and more put together.

  6. Use everyday items in unusual ways.

    Get creative in your displays.

    A wine bottle can display bracelets. An old shutter makes an excellent jewelry display. I have a giant metal filing cabinet where I keep all my important files. This cabinet could be a massive eye-sore, but I chose to display cute magnets on it instead.

  7. Keep it simple.

    When I first branched into retail I would get super excited about one line of products, and then the next, and then the next. I found my displays became a hodge-podge of mismatched items. When you keep it simple, customers can focus on one or two items and actually contemplant buying, as opposed to being so overwhelmed they cannot even begin to think about making a purchase. If your product has lots of color, utilizing neutral tones behind it will help make it pop. Vice versa, with neutral products, using a bright backdrop will give you the dimension that allows things to stand out.

    In recent years, I’ve also tried to bring in more products that relate to self-care instead of just items that I like. This more focused method to buying has proven to be a wise decision. The retail is now more timeless, appeals more to my existing massage clients, and requires less buying effort on my part. All win-wins in my mind.

  8. Don’t over-display.

    This creates a hectic, frantic feel. Display 1 or 2 of each item and store the rest in a closet. Another way to avoid over-displaying is to keep the line of products you sell to a minimum. Be smart about the lines you bring in, and pay attention to what is selling so if you make a poor buying choice you can learn and do better the next time.

  9. Pull items for a period of time.

    Sometimes I will pull things from the shelf for a while, just to give the illusion that items are moving quickly. This is also a useful method for seasonal items, like Christmas soap, or crocheted beanies.

  10. Consignment stores are your friend.

    For things that you just can’t seem to get rid of, consider bringing them to a consignment store, or selling them on eBay. Sometimes it is better to cut your losses on a particular item and move on to something that appeals more to your audience.

Retail sales can be like the icing on the cake for your bottom line if you pay attention to what your audience is looking for and keep things interesting. If you fail to do these things, retail can be a significant drain on your bank account. Not only does the merchandise cost money, but so do the displays.

You can avoid the drain of failed merchandising attempts by getting creative and having fun with your displays. Pinterest is an excellent resource to get fresh ideas when you are feeling stagnant. Because a stagnant display means stagnant sales, and my guess is you didn’t expand into retail to keep things status quo.

So get out there and rock your displays! And please share any unique or interesting ways you choose to display your merchandise.

Massage

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
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  • Podcast Episode 050: Show Up & Shine on Social Media with Stacey Hagen
  • Negotiating A Massage Lease
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the.massage.business.mama

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My son is becoming quite the portrait photographer My son is becoming quite the portrait photographer. Don't you think? 

Today is moving day for my business, and I'm finding myself quite sad! 

I've been in my current location for a little over three years. It was a COVID move that brought me to my current location. For FOREVER I was month to month, not fully committing to the space. 

And here we are 3+ years later, finally moving to a space that feels more like home, more aligned with my goals, more appropriate. 

Yet I'm sad!

I'll miss my neighbors and my current routine. I've helped so many people in this space. I've spent some life here! 

So today, I'm just going to feel the feels:)

#themassagebusinessmama #massagestudent #massagelife #massagetherapist #massagetherapistlife #massagebusinessowner
A few years ago, when I still had therapists worki A few years ago, when I still had therapists working for me, we had an unfortunate occurrence.

A young woman who had recently been sexually assaulted came in to receive massage. She was trying to regroup and recover from her negative touch experience through massage. 

Her therapist insisted that she remove her bra.

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She didn't feel comfortable speaking up and spent an hour feeling further violated. 

I was heartbroken a few days later when the situation was brought to my attention! 

Our job as therapists is to make clients feel comfortable. We have a responsibility to tap into our intuitive sense to see when our client's unspoken needs are not being met.

WE ARE NEVER TO TELL SOMEONE THEY MUST TAKE OFF MORE CLOTHING THAN THEY FEEL COMFORTABLE!

Chances are good we are working on people with turbulent touch histories. We need to be sensitive!

We must be vigilant in our observations. Sensitive in our approach. And avoid getting stuck in ruts. Each client has a complexity of emotions and past histories that they bring to the table, and it is our job to be aware of this range of experiences.

Our job is to develop tools that allow us to give fabulous treatments regardless of whether or not a client is fully clothed because healthy touch is an essential healing tool! 

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How do you know you are a “Massagepreneur?” # How do you know you are a “Massagepreneur?”

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Setting your massage rates is one of the most diff Setting your massage rates is one of the most difficult things to determine in the beginning of your massagepreneur journey.

If you have yet to determine your rates, I know this might feel daunting and that you have undoubtedly spent much time lamenting over it, but now is the time to set your prices once and for all! 

However, before you arbitrarily pick a number out of thin air, I want you to do a little research/homework/reflection. 

Setting rates is a tricky thing.

Charge too little, and you will be in the poor house. Charge too much, and you risk pricing yourself out of the market. 

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Oh, they charge a lot, they must be good! 

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Have you ever heard, "No publicity is bad publicit Have you ever heard, "No publicity is bad publicity?" While it isn't entirely true, there is something to this notion!

Lately, I have been encouraging therapists to contact their local publications with press releases to get featured in their local news sources. 

While promoting yourself in this way can be intimidating, it IS your job as a business owner to put yourself out there and ensure you are being seen! 

Let's first talk briefly about what a press release is. A press release is a tool you write to a news outlet to announce something newsworthy that you want them to cover in their publication. The purpose of a press release is to get coverage and get noticed by a target audience.

Some Ideas for Press Releases Include:

🖤Opening Your Business
🖤Adding Unique Modalities
🖤Classes or Events You Are Hosting
🖤Touch Deprivation and Massage Benefits

Steps Involved: 

1) Identify who to address your press release to. 
2) Properly format your release. 
3) Include useful and timely statistics. 
4) Make your hook obvious.
5) Supply high-quality images. 

When you successfully follow these steps, you will be amazed as your name and image gets shared all over town! 

If you choose to reach out to your local news sources through a press release, I would LOVE to hear how it goes for you or has gone for you in the past! Please share!!! 

#massagetherapist #themassagebusinessmama #massagepreneur #massagestudent #massagenews #massagebusiness
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