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How To Get Online Reviews For Your Massage Business

Running A Massage Therapy Practice

As an Affiliate for Amazon and other companies, I earn from qualified purchases.

In this Post: Driving traffic to your massage business through online reviews is one of the easiest ways to boost your SEO ranking. Learn how to get online reviews for your massage business. Learn tips and tools to develop a system for ASKING for the review.

How to get online reviews for your massage practice.

Online reviews can be a huge factor in driving traffic to us if we leverage our clients love for us for good. I know it can be a bit intimidating at first to ask your clients for favors, but the thing is, they love you and want to see you succeed! They will be thrilled if you give them a reason to help you out!

There are a couple of reasons it would behoove you to focus some attention on gaining reviews. Not only do reviews help drive traffic to you from the people reading the reviews, but they are also an effective method for increasing your SEO traffic!

SEO or Search Engine Optimization is a critical element in having a strong web presence. It helps you rank higher when someone searches for massage in your area. When I first started researching SEO strategies, my head spun out of control! There are so many things to do and think about when attempting to up our rating!

And here comes the beautiful thing…

With client reviews, you can get your clients to do some of the hard work of boosting your ranking! I don’t know about you, but anytime I can get someone else to do my work, I am a happy camper! Client reviews are HUGE for SEO ranking. The more reviews we have, the higher we rank.

Even better, even if those reviews aren’t 5-star reviews, they still help our web presence gain traction. Pretty cool huh, even the bad reviews help us out! Obviously, a good review is better, but I’ll bet you never thought that a bad review could actually do something good for you.

My suggestion is to develop a system for asking for client reviews. Any time that we can develop systems or automate processes in our business we are boosting our efficiency. Efficiency may not seem that important when you are first entering into business, but over time you will discover how important it truly is!

First Step

Pick a Platform

Pick the platform on which you would like your clients to review you. My suggestion would be to pick 1 or 2 platforms not 5 or 6 like I did in the beginning.

Have you ever heard of Hotfrog? I hadn’t either, but yet I still chose to ask people to review me there. This was a mistake. It confused people. You don’t want to overwhelm your clients with too many options.

Now that I have wisened up I focus my efforts on getting reviews on Yelp and Google. In my experience, these two platforms help more than others, but you may find a different platform that works well for you. I know many therapists who rely heavily on Facebook reviews for providing their traffic.

Step 2

Hang a Review Reminder Sign

While the act of hanging a sign alone probably won’t do much to gain you actual reviews, it will serve as a reminder for you to make the ASK. And this alone is reason enough to hang a sign. I’m a big proponent of hanging signs. I have signs reminding me of my goals, signs to dissuade inappropriate clients, and signs reminding my staff of procedures. Signs work!

Step 3

Make the Ask

This is the most important step! If you don’t ask your clients to review you, how do you expect to start building an amazing review portfolio?

After your client has received their amazing, life-changing massage from you, ask them if they would be so kind as to give you a review. My favorite method for asking clients to write reviews is to say, “I will be sending you an email later with a link to a review site. Would you mind leaving a review for me? ” This way you aren’t leaving it up to them to remember to go back and review you, massage brain is a real thing. Even the most well-intended clients will forget if you fail to give them that extra nudge.

Step 4

Welcome Email

Craft a welcome email to go out after every new client, asking for a review. This is where the automation process can come in really handy. Check to see if your email provider has the option to have this occur automatically after a client has seen you. Even better if you can prompt your provider to stop sending this email once your client has clicked through to the review site. Some email providers have more options in this regard.

Step 5

Revisit the Ask

Don’t be shy to go back a couple of times a year to ask your existing clients to review you. Social media can be an excellent way to do this because your clients will already be online. Or you can schedule your email provider to send out review reminders once or twice a year.

Develop a system that works for you. Take pieces from what I have shared and tweak it to make it your own. Personalize it until it feels comfortable to you.

And then watch your reviews explode! You are dynamite at what you do, your clients know it, now help the rest of the world see it too. Part of your job as a massage therapist is self-promotion, and as awkward as it feels at first, know that with time it WILL get better!

Massage

Author Profile

Ali Boehm
- Boulder College of Massage Therapy Graduate
- Nationally Certified through NCBTMB
- Colorado Licensed Massage Therapist
- Certified CranialSacral Level 1 through Upledger
- Certified Herbal Therapist through Nutrition Therapy Institute
- Certified Fujian Massage through Barefoot Masters
- Fort Lewis College - Majored in Art, Minored in Business Administration
- 6 Year Winner of Best Massage Therapist for "Best of The Boat" Competition
- Massage Business Owner Since 2008
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Recent Posts

  • Podcast Episode 050: Show Up & Shine on Social Media with Stacey Hagen
  • Negotiating A Massage Lease
  • Insurance Billing For Massage Therapists
  • Podcast Episode 049: Diversifying Your Income with Soul Care Coaching with Christine Boye
  • Podcast Episode 048: Taking Care of Your Mental Health is Cool

the.massage.business.mama

the.massage.business.mama
My son is becoming quite the portrait photographer My son is becoming quite the portrait photographer. Don't you think? 

Today is moving day for my business, and I'm finding myself quite sad! 

I've been in my current location for a little over three years. It was a COVID move that brought me to my current location. For FOREVER I was month to month, not fully committing to the space. 

And here we are 3+ years later, finally moving to a space that feels more like home, more aligned with my goals, more appropriate. 

Yet I'm sad!

I'll miss my neighbors and my current routine. I've helped so many people in this space. I've spent some life here! 

So today, I'm just going to feel the feels:)

#themassagebusinessmama #massagestudent #massagelife #massagetherapist #massagetherapistlife #massagebusinessowner
A few years ago, when I still had therapists worki A few years ago, when I still had therapists working for me, we had an unfortunate occurrence.

A young woman who had recently been sexually assaulted came in to receive massage. She was trying to regroup and recover from her negative touch experience through massage. 

Her therapist insisted that she remove her bra.

Under "normal" circumstances, this wouldn't have been a huge deal. Not appropriate, but not a huge deal. But in this situation, it was catastrophic.

The young woman was extremely sensitive. The recent assault left her jumpy, nervous, and unable to stand up for herself.

She didn't feel comfortable speaking up and spent an hour feeling further violated. 

I was heartbroken a few days later when the situation was brought to my attention! 

Our job as therapists is to make clients feel comfortable. We have a responsibility to tap into our intuitive sense to see when our client's unspoken needs are not being met.

WE ARE NEVER TO TELL SOMEONE THEY MUST TAKE OFF MORE CLOTHING THAN THEY FEEL COMFORTABLE!

Chances are good we are working on people with turbulent touch histories. We need to be sensitive!

We must be vigilant in our observations. Sensitive in our approach. And avoid getting stuck in ruts. Each client has a complexity of emotions and past histories that they bring to the table, and it is our job to be aware of this range of experiences.

Our job is to develop tools that allow us to give fabulous treatments regardless of whether or not a client is fully clothed because healthy touch is an essential healing tool! 

#massagetherapist #massagestudent #themassagebusinessmama #massagetherapyproblems #massageentrepreneur #massagepreneur
How do you know you are a “Massagepreneur?” # How do you know you are a “Massagepreneur?”

#massagepreneur #themassagebusinessmama #massagepodcast #massagetherapist #massagelife #massagelifestyle #massagestudent #massagecoach #massagegoddess #massage
Setting your massage rates is one of the most diff Setting your massage rates is one of the most difficult things to determine in the beginning of your massagepreneur journey.

If you have yet to determine your rates, I know this might feel daunting and that you have undoubtedly spent much time lamenting over it, but now is the time to set your prices once and for all! 

However, before you arbitrarily pick a number out of thin air, I want you to do a little research/homework/reflection. 

Setting rates is a tricky thing.

Charge too little, and you will be in the poor house. Charge too much, and you risk pricing yourself out of the market. 

BUT it is important to note that often people perceive those with lesser prices as less than therapists. Charging a higher price might actually make you more appealing. 

Oh, they charge a lot, they must be good! 

Food for thought.

#massagepreneur #massagetherapist #themassagebusinessmama #massagebusiness #massagerates #massagestudent
Have you ever heard, "No publicity is bad publicit Have you ever heard, "No publicity is bad publicity?" While it isn't entirely true, there is something to this notion!

Lately, I have been encouraging therapists to contact their local publications with press releases to get featured in their local news sources. 

While promoting yourself in this way can be intimidating, it IS your job as a business owner to put yourself out there and ensure you are being seen! 

Let's first talk briefly about what a press release is. A press release is a tool you write to a news outlet to announce something newsworthy that you want them to cover in their publication. The purpose of a press release is to get coverage and get noticed by a target audience.

Some Ideas for Press Releases Include:

🖤Opening Your Business
🖤Adding Unique Modalities
🖤Classes or Events You Are Hosting
🖤Touch Deprivation and Massage Benefits

Steps Involved: 

1) Identify who to address your press release to. 
2) Properly format your release. 
3) Include useful and timely statistics. 
4) Make your hook obvious.
5) Supply high-quality images. 

When you successfully follow these steps, you will be amazed as your name and image gets shared all over town! 

If you choose to reach out to your local news sources through a press release, I would LOVE to hear how it goes for you or has gone for you in the past! Please share!!! 

#massagetherapist #themassagebusinessmama #massagepreneur #massagestudent #massagenews #massagebusiness
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