Podcast Episode 057: Harnessing the Power of Google Reviews: Building a Thriving Practice Without Paid Ads with Guest Amie Kraft

In this Post: In Episode 057: Harnessing the Power of Google Reviews: Building a Thriving Practice Without Paid Ads with Guest Amie Kraft we dig in to what I like to refer to as “dirtbag” marketing.

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EPISODE 057: Harnessing the Power of Google Reviews: Building a Thriving Practice Without Paid Ads with Guest Amie Kraft

What if you could grow your massage practice without spending a dime on ads? In this episode, we sit down with returning guest Amie Kraft. Amie has mastered the art of leveraging Google reviews to build a thriving practice.

Together, we unpack why Google reviews hold so much weight for local businesses. We talk about how to ask for them in a way that feels natural. And the psychology behind why potential clients trust reviews almost as much as a recommendation from a close friend.

You’ll learn:

• Why Google reviews boost your SEO and visibility in local searches.
• The psychology of social proof and how it influences client decisions.
• Amie’s personal system for requesting, tracking, and responding to reviews.
• How to handle negative feedback with professionalism and grace.

Ever wonder why reviews matter so much? 🤔

It comes down to social proof—the psychological phenomenon where people look to others to guide their choices. If someone sees 50 glowing reviews for your massage practice, trust is built before they’ve even met you.

The numbers back it up:

• Businesses with 4+ star ratings can earn up to 31% more revenue.
• 87% of people won’t consider a business with low ratings.

If you’ve ever hesitated to ask for feedback, consider this your wake-up call. Reviews aren’t just “nice to have” — they’re one of the most powerful tools to grow your massage practice without relying on paid ads.

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📍 Want to connect with Amie? Find her practice in Phoenixville, Pennsylvania.

To learn more about Amie, her career working with athletes, including the Philadelphia Eagles, and what she is up to now, check her out at:

Listen Here: Episode 057: Harnessing the Power of Google Reviews: Building a Thriving Practice Without Paid Ads with Guest Amie Kraft

To hear our previous chat with Amie, click here to listen to episode 019: Uncovering Your Competitive Advantage to Accelerate Your Business Growth.