Podcast Episode 069: Massage Marketplace with Shelle Hagen
In this Post: In Episode 069: Massage Marketplace with Shelle Hagen, Ali learns about the newest tool for massage therapists.

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Episode 069: Massage Marketplace with Shelle Hagen
What if everything you needed for your massage career was in ONE place?
What if you could go to one place to find continuing education classes, unique massage products, industry events, career opportunities, teaching spaces, and resources you didn’t even know existed?
Why has it been so difficult for massage therapists to find all of these things in one place?
In this episode, I’m joined by Shelle Hagen, veteran massage therapist, educator, inventor of the Core Stones dry heat warmer, and founder of Massage Marketplace—a collaborative platform designed to bring more of the massage industry together.
After more than 26 years in the industry, Shelle recognized a problem: massage therapists, educators, employers, and product innovators were all trying to connect, but so much of it was happening in scattered Facebook groups, outdated directories, and across the internet.
So she decided to do something about it.
We talk about her journey from massage therapist to business owner, educator, and inventor, and how those experiences inspired her to create Massage Marketplace.
In this episode, we talk about:
- Why the massage industry needs a central place to connect, collaborate, and share resources.
- Finding continuing education classes by location, modality, date, and educator.
- How student reviews can help massage therapists make more informed decisions about their CE providers.
- Why community events, conferences, and opportunities to connect matter in an industry that can sometimes feel isolating.
- How massage therapists can list their available office space for educators looking for places to teach.
- Finding massage therapy jobs and connecting employers with qualified therapists.
- Discovering unique massage products, small businesses, inventors, books, coaching, and wellness resources.
- How Massage Marketplace is encouraging collaboration rather than competition.
- What’s coming next, including an interactive massage trivia game!
We also talk about the importance of continuing to grow as therapists, exploring new modalities, supporting educators, and finding ways to elevate the massage profession as a whole.
A few ways you can get involved:
- Have space in your office that could accommodate a class? You can list it.
- Looking for a massage therapist to join your team? There’s a place for that.
- Have a unique massage product or invention? There’s a marketplace for that, too.
- Want to find a continuing education class that actually excites you? That’s what this is all about.
The platform is live, and Shelle is looking for massage therapists who want to help build this collaborative resource.
🎧 Listen in and join the conversation.
Have something coming up in your treatment room? A boundary question, ethical tangle, or aha moment? Send us a message! We may feature your topic in a future Break Room Banter episode.
Connect with Shelle Hagen and Massage Marketplace:
Website: Massage Marketplace — massagemp.com
Email: shelle@massagemp.com
You can also find Massage Marketplace on Facebook and learn about its ambassador program through the website.
