Introducing
Coming to you from The Massage Business Mama
Massage In The Real World is a step-by-step guide that helps you cut through the overwhelm and gives you the courage, confidence, and know-how to build a massage business from scratch while becoming the Massage Boss you were meant to be!
You're an ambitious massage therapist who dreams about creating a business that allows you to take control of your own destiny while providing you with the security and flexibility you so desire.
Maybe you are...
If any of these describe you, you are in the right place! And I'm going to share how Massage In The Real World will give you the tools, inspiration, and support to finally become your own Massage Boss!
"Ali is a thoughtful teacher. She knows what it takes to be successful and create a thriving business. Ali’s experience teaching students in the classroom to managing her own business to working directly with clients all show how her knowledge is top notch for creating a viable business. Working with Ali in the classroom and hearing feedback from the students about her approach definitely spoke to her abilities and knowledge. I am very impressed with her organization and level of care for all she does."
- Dana Armstrong
Director of The Massage Program @ CNCC
(Colorado Northwest Community College)
Massage Therapist since 2013
I'm ready to join the program and get the step-by-step guide to building a massage business from scratch. I'm ready to jump in and make the life-affirming decision to become my own boss and stop being AFRAID. I'm ready to gain clarity and confidence and become the author of my own destiny. I'm ready to say, "Yes!"
"I look to Ali for all my massage business questions. She comes from a family of entrepreneurs. It must be in her genes because she is the most savvy businesswoman I know! I have watched her grow her thriving practice for the past 12 years. Ali is a role model and a mentor to me. She has taught me a great wealth of knowledge that I have applied to my personal business. I have no doubt she will guide you in the right direction, so you can get the same great results that I have gained from her. "
- Tara Massage LLC
Tara Propst LMT
Massage Therapist since 2007
"Once Ali sets her mind to a goal, she is guaranteed to get results and won’t stop working until she achieves them. She is a wonderful teacher and always able to communicate her lessons and points. Ali is one of the most trustworthy people I know and always has the best intentions with people she comes in contact with. She is truly a kind, talented healer with a gift of helping those around her."
- Kaitlyn Cole LMT
Mountain Goddess Massage
Massage Therapist since 2016
"In the decade or so that I've known Ali, I've watched her establish and grow her massage practice into a highly successful, thriving business. I've seen her experiment with all sorts of situations - from employees to independent contractors to room renters and more! - and learn first-hand what works and what doesn't. Ali is one of my favorite people to talk shop with, despite the fact that she's technically a competitor. She's been able to give me valuable, practical advice when I find myself in a sticky spot and do so with love and compassion while still being a straight shooter."
- Erica Olson LMT
Iron + Silk
Massage Therapist since 2005
Welcome
Don't be fooled into thinking that this module is all fluff based on its name! This module is the foundation for everything you will build in this course and in your massage business. And, foundations are important!
It's also where you learn the lay of the land and get comfortable with the community and format Massage In The Real World implements.
In this module you will define KEY factors that many businesses fail to identify and implement. Key factors that give you a leg up when starting your business!
In this module, you will:
The Basics
This module is where we cover the basics. All the pesky little details that tend to elude us when building a business from the ground up!
It's an action-packed module filled with 12 lessons targeted towards the practical side of growing a business.
In this module, you will:
Boundaries, Policies, Procedures, & Ethics
This module is one of those necessary evils, yet so often overlooked and is the keystone for having a successful and thriving practice!
I've seen far too many therapists underestimate the importance and value of nailing down this piece of their business. But these pieces MATTER! And as my student, you aren't going to fall into the trap of glossing over these topics. Nope! You are going to set things up 'right' from the get-go!
In this module, you will:
Networking & Marketing
This is one of my favorite modules in the course! Here we start to get creative and develop material to use in all of our marketing material. We begin to hit the ground distributing marketing material and establish connections to serve you for years to come.
Word of mouth is a powerful tool for building a massage business and developing a strategy for doing this effectively will become beyond priceless for you!
In this module, you will:
Set-Up
Here is where it gets REALLY FUN!
Where you actually get your physical office set-up with all the bells and whistles. Here we dial in the logistics of all the practical aspects of building a massage business.
With 9 lessons, you will feel so legitimate once you have finished this module!
In this module, you will:
Website, Email, & Online Booking
Having a strong web presence has become an increasingly important aspect of the massage business building process!
This module will break down the intimidating process of building such a web presence into manageable chunks! You will learn the elements you MUST have in the beginning while also discovering what you can "save for later."
In this module, you will:
Calling in The Professionals
Sometimes we need reinforcements. We went to school to become professionals in our field. So did lawyers, accountants, web developers, and contractors.
While it might hurt a little in the beginning to pay for services we might be able to piece together on our own. Sometimes the time and energy involved isn't worth it. And sometimes choosing to "figure it out" ourselves can cause costly mistakes. To avoid these mistakes, you will learn when it is appropriate to source outside help, and when DIYing it makes more sense.
In this module, you will:
Online Presence
We started to get into online presence in module 6, but here in module 8, we dive a little deeper. The web has become just THAT important!
Facebook, Instagram, online reviews, we get comfortable implementing strategies that keep us 'top of mind' for established and newly acquired clients.
In this module, you will:
Getting in The Flow
There is nothing better than getting in the flow, automating systems, and beginning to see the fruits of your labor blossom and grow! And that's what this module is all about. You will learn from those who have paved the path before you how to work smarter, NOT harder.
In this module, you will:
Looking Towards The Future
As an ambitious therapist, you will no doubt be continually climbing ladders to reach for the stars. In the final module of this course, we plant seeds for future growth in your business.
In this module, you will:
For some parts of this course, I've brought in reinforcements. (It takes a village, right?)
Experts in various aspects of living well while creating a thriving massage business will inform our growth and awareness! I'm so excited to introduce the following amazing souls...because amazing they are!!!
YOGA FOR SELF-CARE
Beca, massage therapist and co-host of the podcast “Align with the Massage Business Mama” is passionate about all things wellness from her internal environment to her external environment. She completed her first Yoga Teacher Training, (YTT) in 2015 and completed her second YTT in 2017. “When I let go of what I am, I become what I might be” These words of Lao Tzu are a directing force for Beca, guiding her steps into what is next to come.
Beca Sipe
MINDSET COACHING
Abby is a mindset coach who helps women overcome self-doubt and insecurities so they can flourish. As the creator of The Flourishing Mind, she has learned how to be nimble, creative, and resilient.
Abby Lister
GOAL SETTING FOR BUSINESS GROWTH
Priscilla has over 20 years of healthcare experience as an RN and an EMT. She is a lover of lifelong learning, completing her Masters of Nursing Education and earning a certificate in Transformative Nurse Coaching. With a strong belief that health involves more than just the absence of disease, her passion is to help other caregivers explore their obstructions to healthy living and help them design a path to superior well-being in mind and body.
Priscilla Schultz, MSN, RN, CEN
MINDSET COACHING
Hazel is a life and leadership coach with over 20 years of experience as a coach, trainer and change management consultant to Fortune 500 companies. Hazel’s focus is working with individuals and professionals to help them live with more purpose, connection and joy. She believes in the power of developing awareness of self and others to transform the impact, effectiveness, and influence of today’s leaders.
Hazel Hoff
FACEBOOK MARKETING
Bethany Dykman, a wife, mom, doula, teacher, and blogger, helps people in whatever capacity they need. A true Enneagram 2. Whether that's through birthing, Facebook ads, or growing your business, she's got your back! In this course, she shares her knowledge around Facebook marketing in a fun, doable way!
Bethany Dykman
MEAL PREP COACH
Chelsea, a Mindset & Meal Prep Coach, and Massage Therapist is a former pudgy, party girl turned self development junkie, badass bodyworker, and passionate home cook. She's a real food lover, free thinker, fun seeker, and truth speaker. She lives by the motto that life is supposed to be fun!
Chelsea Beers
MINDSET COACHING
Andy has been a student of alternative healing for over 25 years and has certifications in Crystal Healing, Reiki, and Quantum Touch, paired with two decades of experience in Astrology, Numerology, Meditation Coaching, and Nutrition. From this vast experience, she left the clinical setting and developed three courses to help her clients step into their greatness, with three basic concepts as the foundation - Mindset, which makes up 90% of our reality; Matter, which she defines as "the food we eat directly relates to the way we feel;" and Meditation, which is her foundation for transformation. Andy loves helping her students break through limiting beliefs, negativity, and fears to see their potential, purpose, and power.
Andy Kennedy
CANVA FOR MARKETING
Emily, the Creative Bodega founder, strives to help students design, brand, and market themselves in a streamlined, easy-to-understand way. She teaches entrepreneurs who wish to start, grow, and scale their businesses the incredibly easy-to-use tool, Canva. With a unique approach to online education, she prides herself on making courses fun and engaging.
Emily Connors
SAFETY
Joyce is a New York State and North Carolina Licensed Massage Therapist and entrepreneur who founded Respect Massage. A movement aimed at educated, legitimate massage therapists to make it clear that they do not mix sex and massage. It is a way to take a firm and transparent stance that massage therapists invest time and money into getting an education and getting licensed, and there is zero tolerance when it comes to sexual solicitations. Joyce strives to elevate the massage therapy profession through unifying massage therapists with the power of a strong, supportive, positive community and education.
Joyce Gauthier
MONEY COACHING
Christine is a money mindset strategist, mentor, and speaker, using her over 25 years of experience in finance and accounting to help visionary business women master their inner money game. Founded in personal growth and practical strategies, Christine brings clients her cutting-edge money wisdom, forward-thinking entrepreneurial mindset, and Wall Street investment experience together so they can breakthrough their money ceiling, reduce financial fear, and increase their income without compromising their lifestyle or busting their a$$ to get there.
Christine Walsh
(A $2557 Value)
You will be given access to one module per week (except for during the implementation weeks.) This allows ample time to dive into the lessons, limiting the feelings of overwhelm you might otherwise experience if you were given all the material at once. This helps protect your time, attention, and focus!
(A $44 Value)
In this 2 CEU Ethics and Boundaries Home Study Course, you will:
(A $24 Value)
In the workbook, Rebooking 101: How to Retain Clients and Fill Your Schedule, you will gain confidence as you learn the steps involved in retaining clients and filling your books.
Did you know?
This 69-page workbook is designed to help you thrive in your massage career! And it's yours FREE with enrollment into Massage In The Real World!
I'm ready to join the program and get the step-by-step guide to building a massage business from scratch. I'm ready to jump in and make the life-affirming decision to become my own boss and stop being AFRAID. I'm ready to gain clarity and confidence and become the author of my own destiny. I'm ready to say, "Yes!"
While Massage In The Real World is a step-by-step guide that helps you cut through the overwhelm and gives you the courage, confidence, and know-how to build a massage business from scratch while becoming the Massage Boss you were meant to be, and I am confident in the course material offered.
I also want to make sure all students are SUPER satisfied with their purchase. Therefore, I offer a 30-day money-back guarantee.
If you decide the purchase was not the right choice for you, within 30 days of purchase, contact me at ali@themassagebusinessmama.com and let me know you would like a refund.
In order to receive the refund, you will need to show your completed coursework for the modules you have received within the 30-day period.
In addition to showing your coursework, you will also need to share why this course was not a good fit for you and your business needs. What did you expect that you did not get once inside the program?
I want you to feel confident and motivated after receiving and working through the 30-days worth of material. And if that doesn't describe you, I want to make it right!
I'm ready to join the program and get the step-by-step guide to building a massage business from scratch. I'm ready to jump in and make the life-affirming decision to become my own boss and stop being AFRAID. I'm ready to gain clarity and confidence and become the author of my own destiny. I'm ready to say, "Yes!"
FREQUENTLY ASKED QUESTIONS
What is the difference between the Self-Study option and the VIP experience?
With the Self-Study option, you have full access to all the course material, as well as the interactive Facebook group where the weekly Q&A's will be held. But, unlike the VIP experience, you don't have access to 12-weeks of group coaching calls via Zoom or the opportunity to participate in challenges where you will have the chance to win some awesome and useful prizes.
How long do I have access to the course material?
You will have lifetime access to the content of the course, including any upgrades I make in the future. This will extend for as long as I continue to offer the course. If I ever discontinue the course, I will give you ample time to download all of the material to view at a later date.
How long will it take me to work through the course material?
So here's the deal...there is a LOT we are going to cover in this course! The course itself will be dripped out to you over a 12-week time period. Ten weeks of active modules, and two implementation weeks. Some of the modules may take you longer to complete than others. Some you may want to go back and revisit at a later date. While some of you may choose (and I encourage you) to move through the content as it is released, others may find themselves working in a more self-paced manner. This is fine. However, I encourage you to move through the content as it is released because you will be able to benefit more from the weekly Q&A's and coaching calls. Specific strategies and techniques from each of the lessons may take longer to implement, but if you have at least processed the material, you will have more educated questions to ask and receive feedback on during our time together.
What kind of prizes can I earn?
I am all about celebrating wins! If you sign up for the VIP track, I will periodically send challenges and the winners could receive prizes from one-on-one coaching to hand mailed gifts.
How do I know if this course is right for me?
Are you ambitious? Are you ready to stop putting your plans on the back burner? Are you ready to do things "right" the first time?
Any Massage Therapist in the beginning stages of building a massage business can benefit immensely from this course! This course walks you through all the steps necessary to get your massage business up and running and destined for great things!
What about COVID?
So just to be clear, I am NOT one of those people who thinks COVID is all a hoax! I am taking this virus VERY seriously and have taken some pretty major steps to help mitigate the spread in my own massage practice! Practices that I will share inside my course.
I also believe that as more and more people receive the vaccine, we are in a perfect place to begin launching businesses! People need healing touch now more than ever! And after you have worked through the material in my course, you will be able to position yourself as exactly the expert people need to help walk them out of their pandemic haze!
How long do I have access to the Facebook group?
The Facebook group will be active for 14-weeks. Two weeks longer than the duration of the course. At the end of the the 14 weeks, the group will be archived but you will still have access to the content. While you will no longer be able to comment, make connections, or ask questions you can still go back and view everything that was previously discussed.
How do the Q&As work?
Every Friday at 9 AM MST, I will be jumping on Facebook to do a live Q&A session. These sessions will last from 45-60 minutes. I will dedicate this time to answer as many questions as possible. If you get your questions to me by Wednesday night, you will have a better chance of getting your question answered in the group. But don't worry, if your question doesn't get answered, I'll save it for the following week. And, if you aren't able to join LIVE, the sessions will be available to view at your earliest convenience.
How do the coaching calls work?
For 12-weeks, every Tuesday at 4:00 MST, I will conduct group coaching calls via Zoom. These calls are open for anyone enrolled in the VIP experience. During these calls, we will dive deep into the course content, work through mindset barriers, and occasionally have guest presenters. If you are ever unable to join the call, no worries, I will provide a recording of the experience.
Do you offer a payment plan?
I sure do! From the proceeds of one, maybe two massages a month, you can cover the cost of this course.
What are the dates this program runs?
This session, runs from now (whenever you sign up before my cart closes on February 11th) until May 23rd, 2021.
Will you run this program again in the future?
Yes, but I'm not sure when. My best guess now is sometime in the Fall of 2021.
Couldn't I figure all of this stuff out on my own?
Well, ya, maybe. But not without a lot of wasted time and energy! And who has time for that? Trust me, I've made my fair share of mistakes, and I want to save you time and energy and help you learn from my mistakes!
You've got better things to do than spin your wheels and be stuck in the exact same spot you are now, one year from today!
When can I get started on the course material?
Immediately. As soon as you complete your payment, you will have access to Module 1. The rest of the Modules you will gain access to every Monday, with the exception of Week 8 and Week 10, when you will be gifted implementation weeks to catch up on any loose ends you have yet to tie up from previous modules.
Human Trafficking Awareness
A couple of years ago, there was an illicit massage practice in my town. Now, I am aware that this is not uncommon in larger cities, but in my small town, it is a bit more of an anomaly. And while it was not the first time someone had offered such "extra's," it was undoubtedly the largest operation my town has ever seen.
The effect of having such a practice in my town was that clients would hear through the grapevine that "someone" offered more than massage, but they wouldn't know who that "someone" was. So, legitimate massage practices were receiving far more requests for sexual favors than normal. It compromised our safety and confidence. And I hated it! So, I got busy contacting organizations and agencies to try to eliminate their presence in my town.
One of these organizations I was introduced to was the Polaris Project, a leader in the global fight against human trafficking.
I was blown away to learn that according to Polaris Project, there are more than 9,000 illicit massage businesses in the United States, compare that with the 8,222 Starbucks we currently have in the states.
These staggering statistics prompted me to want to give back to organizations committed to helping the victims of such entities. With that in mind, 5% of the proceeds from the sale of your course will be gifted towards the Polaris Project.
You should give Massage In The Real World a 30-day risk-free shot if you relate to any of the following statements:
You are ready to start betting on yourself....
You know you were meant to be your own boss, and in spite of the fact that you are scared, you are willing to take the risk. You are ready to put in the hard work to have a rewarding business that supports you (and your family.)
You are ready to stop living in your comfort zone and ready to take a giant leap towards a future that feeds your soul and your pocketbook. One where you are the author of your own destiny, where you never have to ask for another vacation day or work with clients with whom you don't align.
You are sick of working hard for someone else, putting in so much time and energy to build someone else's business.
You want to be supported by a community of high caliber therapists in similar stages of business as you. You want a little coaching and guidance to help you avoid common pitfalls and missteps that can cost loads of time and money!
You want to follow a step-by-step process to propel you quickly towards your massage business dreams!
When I was still in massage school, I began noticing a severe gap in the information being provided in massage school versus what it actually took to be a thriving, successful entrepreneur.
You see, I grew up in a long line of entrepreneurs. Men and women who built businesses from scratch, and I knew that the information being presented to massage therapists was lacking.
As I got out into the field and began building my multi-therapist practice, I encountered A LOT of therapists in various stages of their careers. It broke my heart to watch therapist after therapist struggle to build a business that actually sustained them.
They would come to me with giant dreams, and I would watch as time and time again they spun their wheels trying to get things off the ground and profitable.
And I understand the struggle is real. I also know the past year has done nothing to help this! The idea of starting a massage business amid the biggest global pandemic we have ever experienced is a bit scary. But the thing is, I've got your back!
If you are willing to commit to improving your future, I'm willing to commit to help you fast track your success and make that vision a reality!
Should you choose to accept my invitation, what I want to promise you is we are going to have fun in the process! We are going to step off the hamster wheel and begin taking giant leaps forward!
There is nothing more rewarding than creating something from nothing. From having a seed of a vision grow into a living, breathing organism. And therapist, we are going to make these dreams a reality!
I look forward to meeting you inside Massage In The Real World!
Ready to build the massage business of your dreams but don't want all the hand holding.
The proceeds from 1-2 massages per month can pay for this course. *And I promise you will be booking far more than this after taking this course!
A $91 savings!!!
Experience a highly interactive process of building a massage business from scratch with a skilled coach.
The proceeds from 1-2 massages per month can pay for this course. *And I promise you will be booking far more than this after taking this course!
A $179 savings!!!
©2020 The Massage Business Mama. All Rights Reserved.